# Coffee-Branded Travel Accessories Starbucks and BEAMS Work Together on a Minimalist Travel Capsule By Kalin Ned | Published 2019-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-travel References: [designtaxi](https://designtaxi.com/news/404448/Starbucks-Takes-On-MUJI-With-Minimal-Travel-Range-Including-Room-Key-Accessory/) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2019-3029) Minimalist travel is embraced in a chic and design-forward entirety by [Starbucks](https://www.trendhunter.com/trends/starbucks-and-beams) Japan and clothing retailer BEAMS. The two entities work together to bring consumers an ultra-elegant and contemporary range of essentials. This includes compact slippers that can be used in hotels, bags, t-shirts, "hotel-inspired keychains," as well as an innovative miniature toothbrush that does not require toothpaste. The convenience-focused brushing tool boasts a "fine processing technology" to keep teeth sparkly white. Each of these offerings is packable, lightweight, and durable. The minimalist travel collaboration is released under the coffee brand's luxurious extension — the Starbucks Reserve Roastery whose logo is present throughout. With a location in Tokyo, the co-branded capsule is available for a limited time. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Travel:** Opportunity for innovative, compact and lightweight travel products that enhance convenience and style. - **Luxury Travel Accessories:** Opportunity to create high-quality, branded travel essentials that cater to the discerning traveler. - **Innovative Toothbrushes:** Opportunity to develop toothbrushes with new technologies that enhance oral care without requiring toothpaste. ### Where This Applies - **Travel Retail:** Opportunity for retail companies to offer a curated selection of travel accessories that cater to the minimalist trend. - **Fashion Retail:** Opportunity for clothing retailers to collaborate with brands and offer stylish, packable travel essentials. - **Oral Care Products:** Opportunity for oral care companies to develop innovative toothbrushes that provide effective cleaning without toothpaste. ## Related on Trend Hunter - [Collegiate Cafe Clothing Collections](https://www.trendhunter.com/trends/starbucks-and-beams.md) - [QSR Cafe-Themed Luxe Bags](https://www.trendhunter.com/trends/porter-and-starbucks.md) - [Self-Care Travel Capsules](https://www.trendhunter.com/trends/rare-beauty-bis.md) - [Subtly Seasonal Cafe Accessories](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo-christmas.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Tourist-Targeted Tea Sets](https://www.trendhunter.com/trends/starbucks-premium-mixes-matcha-latte-with-reusable-cup.md) - [Cafe-Themed Technology Accessories](https://www.trendhunter.com/trends/samsung-x-starbucks.md) - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md)