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# Design-Friendly Minimalist Timepieces
BREDA & Poketo Collaborate on a Slick Watch, Named 'Spectra'

By Kalin Ned | Published 2018-12-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-timepiece-design
References: [design-milk](https://design-milk.com/poketo-for-breda-two-brands-collaborate-on-a-timeless-watch-called-spectra/) & [bredawatch](https://www.bredawatch.com/?rfsn=1063685.me8h2jh&subid=jpe71av5g600x1tt05cft)

This fashionable minimalist timepiece is design-forward and easy-to-style. The 'Spectra' was conceived through a collaboration between Texan watch label BREDA and Los Angeles-based lifestyle brand Poketo. The partnership produces a stunning design that subtly [plays with color](https://www.trendhunter.com/trends/time-for-fun) — actually, the watch is described as an exploration of "primary color and the study of color energy."

The silhouette of the minimalist timepiece is all-black with the hour and minute hands boasting a vivid blue and a cheerful yellow. This incredibly elegant design speaks to Poketo's artful aesthetic. In addition, the watch is sold to consumers with a playful, pop art-inspired box, making it a perfect gift for the holidays. In addition, the BREDA x Poketo minimalist timepiece collaboration is made available at an accessible price — only $90 USD.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 48% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Minimalist Timepieces:** Opportunity for brands to collaborate and create sleek and design-forward watches that appeal to the minimalist aesthetic.
- **Exploration of Color Energy:** Potential for incorporating color theory and energy into product design to create unique and captivating minimalist timepieces.
- **Pop Art-inspired Packaging:** Opportunity to use playful and pop art-inspired packaging to enhance the consumer experience and make watches more giftable.

### Industries Being Reshaped

- **Fashion Accessories:** Integration of minimalist design and color exploration in watches can disrupt the fashion accessories industry by offering innovative and stylish timepieces.
- **E-commerce:** Incorporating pop art-inspired packaging and accessibility in pricing can disrupt the e-commerce industry by attracting a wide range of customers and enhancing the online shopping experience.
- **Lifestyle Brands:** Collaborations between watch labels and lifestyle brands can disrupt the lifestyle industry by creating unique and design-forward products that cater to consumers' aesthetic preferences.

## Related on Trend Hunter

- [Ultra-Minimalist Collaboration Timepieces](https://www.trendhunter.com/trends/braun-paul-smith-bn0279.md)
- [Color Study-Inspired Timepieces](https://www.trendhunter.com/trends/watch-collection-2.md)
- [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md)
- [Collaborative Bright Tonal Watches](https://www.trendhunter.com/trends/time-for-fun.md)
- [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md)
- [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md)
- [Accessible Retro-Futurism Timepieces](https://www.trendhunter.com/trends/vostra-vector.md)
- [Glowing Minimalist Timepieces](https://www.trendhunter.com/trends/ming-3702-minimalist.md)
- [Playfully Tactical Timepieces](https://www.trendhunter.com/trends/series-1-dual-time-watch.md)