# Meditation-Paired Minimalist Swimwear Lines Balance Builds Its Business Around Simplicity & Style By Kalin Ned | Published 2018-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-swimwear References: [balanceswim](https://balanceswim.com) Balance is a label that provides the consumer with chic, comfort-focused minimalist swimwear. The product is mindfully developed to fit "all lifestyles and bodies." With an open-minded approach to design and with consideration for the people that will be wearing the piece, Balance pairs its offerings with "[guided meditations](https://www.trendhunter.com/trends/b-halfmoon1) to help [one] develop lasting self-love habits." Individuals can play these prior to trying the product on. This is a clever attempt for the company to extend itself and really make a difference that empowers its customer. The guided meditation add-on to the minimalist swimwear gives Balance a voice and it attempts to alleviate the anxieties of trying on swimsuits. It is about [celebrating the body](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) and embracing it in its entirety in a healthy and relaxed manner. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Swimwear:** Opportunity for disruptive innovation: Creating minimalist swimwear lines that prioritize comfort and style while catering to diverse body types. - **Mindful Fashion:** Opportunity for disruptive innovation: Integrating wellness practices, like guided meditations, into fashion products to promote self-love and body positivity. - **Body-positive Experiences:** Opportunity for disruptive innovation: Designing customer experiences that alleviate anxieties and empower individuals to celebrate and embrace their bodies. ### Where This Applies - **Fashion and Apparel:** Opportunity for disruptive innovation: Incorporating mindfulness and self-love practices into swimwear and other fashion products. - **Wellness and Self-care:** Opportunity for disruptive innovation: Combining fashion and wellness by offering guided meditations as an add-on to products in the wellness industry. - **Retail and E-commerce:** Opportunity for disruptive innovation: Enhancing the customer experience by providing body-positive experiences and personalized guidance in the retail and e-commerce sectors. ## Related on Trend Hunter - [Bespoke Mindfulness Products](https://www.trendhunter.com/trends/bloom-balance.md) - [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md) - [Comfort-Forward Swimsuit Capsules](https://www.trendhunter.com/trends/onewith-x-claire-buckley.md) - [Wellness-Focused Meditative Gift Sets](https://www.trendhunter.com/trends/b-halfmoon1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Personalized Meditation Apps](https://www.trendhunter.com/trends/personalized-meditation-app.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)