# Durable Minimalist Surfwear 'Migra' Has Launched a Sleek Black 'Logo' T-Shirt for Surfers By Colin Smith | Published 2021-12-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-surfwear References: [migrasurf](https://www.migrasurf.com/shop/t-shirt) 'Migra' primarily creates surfer accessories and is most famous for its 100% recycled surfboard bag but now it is venturing into [minimalist surfwear](https://www.trendhunter.com/trends/natura-collection) with its 'Yellow Logo T-Shirt.' Migra is following its pattern of [making products sustainable and natural](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear) with this T-shirt. The shirt is made of [100% organic ring-spun cotton](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand) and is durable. The yellow 'Migra' logo printed on this T-shirt allows surfers to express themselves even when not on the water. The logo itself is hand-printed with water-based ink, providing a vibrant yellow that will not easily fade. On top of this, consumers who purchase the new Yellow Logo T-Shirt from Migra will receive a free Migra-branded sticker to place wherever they may choose. This shirt is available on Migra's website for €35, or roughly $39 USD. Image Credit: Migra ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Minimalist Wearables:** With eco-friendly materials and durable construction, wearables like 'Migra's Yellow Logo T-Shirt' can disrupt the garment industry with sustainable fashion. - **Water Sports Accessories:** Companies like 'Migra' can expand and innovate on creating eco-friendly and durable water sports accessories, such as surfboard bags and clothing. - **Customizable Outdoor Branding:** Outdoor sports enthusiasts can benefit from products like the 'Yellow Logo T-Shirt', which allow for customizable outdoor branding that keeps up with eco-friendly and durable fashion trends. ### Industries Being Reshaped - **Eco-friendly Fashion:** The fashion industry should consider eco-friendly materials and sustainable design for wearable products. - **Adventure/outdoor Sports:** Companies that cater to adventure/outdoor sports can benefit from incorporating eco-friendly materials into their products, such as surfing accessories and apparel. - **E-commerce:** As DTC companies like 'Migra' continue to disrupt industries with high-quality, eco-friendly products, traditional retailers may need to consider e-commerce opportunities to stay competitive. ## Related on Trend Hunter - [Brazil-Inspired Minimal Sculpted Fashion](https://www.trendhunter.com/trends/logo-ribbed-knit-tank.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Green-Tonal Golfing Apparel](https://www.trendhunter.com/trends/preserve-collection.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Organic Cotton Streetwear](https://www.trendhunter.com/trends/natura-collection.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Sustainability-Focused Adventure Gear](https://www.trendhunter.com/trends/adventure-gear1.md)