# Clinical Minimalist Skincare Skinsmiths Takes a Minimalist Approach to Addressing Common Concerns By Laura McQuarrie | Published 2018-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-skincare References: [thedieline](http://www.thedieline.com/blog/skinsmiths-brings-beauty-to-minimalism) & [skinsmiths](https://www.skinsmiths.com/) Skinsmiths is a skin and appearance clinic that offers [minimalist skincare solutions](https://www.trendhunter.com/trends/gen-z-males) to help consumers look and feel their best. While there are plenty of minimalism-inspired personal care products that are branded with stark, all-white schemes, Skinsmiths embraced a peach-toned colorway for its chic product range. To help consumers make the most of its expertise beyond the clinic, Skinsmiths crafted an [at-home skincare range](https://www.trendhunter.com/trends/mio-cosmetics) that helps to support a [healthy glow](https://www.trendhunter.com/trends/good-intent-by-no7). Some of the solutions that it offers include an SPF30 sunscreen, a clarifying exfoliator, a soothing face mask and a daily moisturizer. With each of these products, Skinsmiths uses just a few words to communicate the benefits of incorporating each item into one's self-care routine. Skinsmiths' approach to ingredients is just as simple, with products that spotlight natural solutions like sweet almond oil, honey, chamomile flower extract and more. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Skincare:** Disruptive innovation opportunities lie in developing minimalistic skincare products that focus on using fewer ingredients. - **Chic Product Range:** Disruptive innovation opportunities exist in creating personal care products with unique and aesthetically pleasing color schemes. - **At-home Skincare:** Disruptive innovation opportunities can be found in designing skincare products that can be easily used at home without professional assistance. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry should explore opportunities to create minimalist skincare products that cater to consumer demand. - **Health and Wellness:** The health and wellness industry can benefit from developing at-home skincare solutions that promote self-care and overall well-being. - **Natural and Organic:** The natural and organic industry should consider incorporating natural ingredients into skincare products to meet the growing demand for clean and sustainable options. ## Related on Trend Hunter - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [One-Step Skin Sprays](https://www.trendhunter.com/trends/simple-solution.md) - [Supercharged Multifunctional Skincare](https://www.trendhunter.com/trends/cellis.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Minimalist French Skincare Lines](https://www.trendhunter.com/trends/dore-1.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md)