# Minimalist In-Store Promotions Target's Minimalist Redesign Eliminates Its Promotional Signage By Ell Smith | Published 2017-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-redesign References: [corporate.target](https://corporate.target.com/article/2017/09/save-big-during-target-run) & [fastcodesign](https://www.fastcodesign.com/90103087/how-target-is-redesigning-to-take-on-amazon) As part of its commitment to a [minimalist redesign](https://www.trendhunter.com/trends/dominos-brand-refresh), [Target](https://www.trendhunter.com/trends/target-soho-store) will be eliminating the signage for its in-store promotions as well as two thirds of its total offers in weekly ads to bring consumers a more consistent and valuable shopping experience. The company claims that in-store specials like the "Weekly Wow!" and "Bonus Offers" create an inconsistent and confusing retail environment that leaves frequent shoppers unsatisfied should they shop on a non-promotional day. The new layout features less signage, but more deals, offering cross-department price slashes that ensure shoppers are receiving the best value, regardless of the day of the week. This simplified and cost-effective tactic positions Target to compete with the likes of [Amazon](https://www.trendhunter.com/trends/amazon-everyday-essentials-week), while aiming to shift consumers' perceptions of value shopping. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Minimalist In-store Promotions:** Target's commitment to a minimalist redesign challenges traditional promotional strategies in the retail industry. - **Consistent Shopping Experience:** Target's focus on consistent value for shoppers through cross-department price slashes creates a unified shopping experience that sets a new trend in brick-and-mortar retail. - **Value Perception Shift:** Target aims to shift consumers' perceptions of value shopping with its minimalist in-store promotion strategy, signaling opportunities for disruptive innovation in the marketing and advertising industry. ### Where This Applies - **Retail Industry:** Target's minimalist in-store promotion strategy sets a new trend in the retail industry, challenging traditional promotional strategies. - **Marketing Industry:** Target's shift in value perception through minimalist in-store promotions creates opportunities for innovation in marketing strategies. - **Advertising Industry:** Target's elimination of in-store promotion signage presents a disruptive innovation opportunity for the advertising industry to create new forms of in-store advertising. ## Related on Trend Hunter - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Refreshed Retail Initiatives](https://www.trendhunter.com/trends/target-circle-loyalty.md) - [Post-Holiday Retail Promotions](https://www.trendhunter.com/trends/big-brands-low-prices-campaign.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [New Year Retailer Promotions](https://www.trendhunter.com/trends/tesco-everyday-low-prices.md) - [Retailer Home Organization Products](https://www.trendhunter.com/trends/target-brightroom.md) - [Simplified AI Shopping Tools](https://www.trendhunter.com/trends/target-8.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Low-Cost Back-to-School Campaigns](https://www.trendhunter.com/trends/target-backtoschoolidays.md)