# Minimalist Juice Branding These Juice Bottles Make a Bold Statement With Simple Typography By Jana Pijak | Published 2016-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-juice References: [behance.net](https://www.behance.net/gallery/35292473/Juice-Bottle-Packaging-Mock-Up) & [graphicriver.net](http://graphicriver.net/user/zeisla?ref=Zeisla&ref=Zeisla&clickthrough_id=681686785&redirect_back=true) This [minimalist juice packaging](https://www.trendhunter.com/trends/core-juices) makes a bold statement while embracing simplicity. Rather than adorning bottles with vivid graphics or labels, creative agency Zeisla Team instead opts for a clean design that strongly relies on typography. Featuring a clean design style that spotlights [colorful fruit juices](https://www.trendhunter.com/trends/twisted-alchemy) -- from watermelon to orange and mango -- this [beverage packaging](https://www.trendhunter.com/trends/beverage-packaging-design) is also accented with blog letter signage that simply reads "Juice." While this minimalist juice branding may seem to simple to some, its design makes a powerful statement in a subtle way. The visually striking brand identity by Zeisla Team is also a metaphor for a fictional brand's all-natural ingredients that are blended without any added preservatives or artificial sweeteners. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 83% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Minimalist Branding:** The trend towards minimalist branding in product packaging aims to communicate simplicity and purity. - **Typography-based Design:** The use of typography as the main design element in packaging design is a trend that highlights the importance of clear and simple communication. - **Fruit Flavor Emphasis:** Brands are placing a greater emphasis on fruit flavor in product design as consumers increasingly seek healthier and natural options. ### Industries Being Reshaped - **Beverage Industry:** Minimalist branding and typography-based design present an opportunity for beverage companies to differentiate themselves and showcase product purity and simplicity. - **Food Industry:** The trend towards emphasizing fruit flavor as a selling point can be leveraged by food companies across various categories such as snacks, desserts, and breakfast items. - **Design Industry:** The shift towards minimalist branding and typography-based design is an opportunity for design agencies to provide innovative and effective solutions for brands looking to communicate simplicity and clarity. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)