# Understated Desert Photography L'officiel Turkey's Latest Exclusive Highlights Minimalist Fashions By Jana Pijak | Published 2015-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-fashion References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/04/nicola-haffmans-by-ahmet-unver-for.html) & [lofficiel.tr](http://lofficiel.com.tr/) Nicola Haffmans and Martyna Gorska don a wardrobe of minimalist fashions in L'officiel Turkey's latest issue. The publication's May 2015 edition boasts photography by Ahmet Unver and is lensed amidst a sandy, desert backdrop. Styling for this [minimalist fashion shoot](https://www.trendhunter.com/trends/heritage-core) is courtesy of Ayca Elkap who dresses her muses Nicola and Martyna in a black and white wardrobe. The stylist's top picks include structured and sleveless vests, flowing maxi dresses and [tailored separates](https://www.trendhunter.com/trends/galilee-by-sea) that embody a sophisticated air. Referencing [vintage styling](https://www.trendhunter.com/trends/studio-nicholson-fw25), L'officiel Turkey's latest fashion story is an homage to the elegant fashions of the past. Its pieces blend retro and contemporary references and are paired with sleek hair styles. Hair and makeup for this editorial is the work of Serkan Yildirin and Serkan Parmaksızoglu who transform models with natural and fresh-faced looks. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Minimalism in Fashion:** This trend presents an opportunity for fashion retailers to offer highly curated collections with simple designs and clean lines that appeal to the growing number of consumers who prefer minimalist fashion styles. - **Desert-inspired Fashion Photography:** This trend creates an opportunity for fashion photographers to experiment with the striking natural scenery and warm lighting of desert landscapes to capture unique and eye-catching editorial spreads. - **Retro-modern Fashion Fusion:** This trend allows for fashion designers to create contemporary pieces with nods to vintage styling, creating clothes that appeal to both a younger and older demographic of consumers. ### Industries Being Reshaped - **Fashion Retail:** Retailers who offer minimalist fashion have an opportunity to market to consumers who prefer this aesthetic with highly curated collections. - **Fashion Photography:** Photographers who experiment with the striking scenery and warm lighting of desert landscapes have the ability to create eye-catching editorial spreads that appeal to fashion brands looking to showcase minimalist styles. - **Fashion Design:** Designers who incorporate vintage references into contemporary pieces have the ability to attract consumers who appreciate a fusion of retro and modern styles. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)