# Elegant Acronym Branding The 'Best of Nature' Essential Oil Packages Feautre Simple Acronyms By Ady Floyd | Published 2015-05-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/minimalist-acronym References: [thedieline](http://www.thedieline.com/blog/2015/5/26/best-of-nature) & [moodley.at](http://www.moodley.at/de/) Best of Nature is an essential oil company that uses a simple minimalist acronym for its product packaging. The package design was created by Moodley of Brand Identity. The elegant approach Moodley used to design the branding is reflective of the company's [natural, herbal and essential oils](https://www.trendhunter.com/trends/biology-fragrances). The packages are adorned with the phrase “BON” which is concealed by a thinly outlined diamond shape. To continue with the organic-inspired theme Moodley used earth-toned coloring. The rustic approach to the color scheme enhances the overall tone of the product itself. Accompanying the acronym on the label are over-sized numbers that allow for easy differentiation between Best of Nature's numerous flavors. The [minimalist acronym packaging](https://www.trendhunter.com/trends/trace-products) is complementary to the [pure and organic products](https://www.trendhunter.com/trends/north-coast-organic) that are created by Best of Nature. Using only natural ingredients combined with traditional recipes, the product is perfectly reflected in the packaging. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Minimalist Branding:** Opportunity to simplify brand identities by using minimalist design and acronyms to create elegant packaging. - **Organic-inspired Packaging:** Opportunity to enhance product appeal and create a rustic aesthetic using earth-toned colors and organic themes. - **Differentiated Labeling:** Opportunity to improve product recognition and differentiation by incorporating oversized numbers on packaging. ### Who This Affects Most - **Essential Oil:** Opportunity for essential oil companies to create elegant and nature-inspired packaging that reflects the purity of their products. - **Brand Identity Design:** Opportunity for brand identity agencies to offer minimalist approach and develop elegant acronym branding for clients. - **Herbal Products:** Opportunity for herbal product companies to leverage organic-inspired packaging to convey natural, pure, and traditional attributes. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md)