# Thin Brand Logos These Well-Known Brands Are Transformed with Barely-There Minimal Logos By Laura McQuarrie | Published 2013-11-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/minimal-logos References: [brandingmagazine](http://www.brandingmagazine.com/2013/10/31/ultra-minimal-brand-logos/) & [stocklogos](http://stocklogos.com/topic/ultra-minimalist-logos-famous-brands) These ultra minimal logos use only a few colors and a couple of lines to transform some of the world's most iconic logos into whisper-thin graphics. Since [Apple](https://www.trendhunter.com/trends/mls-season-pass) releaved the flat design of iOS 7, a few other big brands like [Facebook](https://www.trendhunter.com/trends/facebook-verified) and [Google](https://www.trendhunter.com/trends/playful-phone-experimentation) have adopted flat graphics. Similarly, all of these logos adopt the same design style but instead of being flat, they are all reworked in a minimalist style. It's amazing that even though some of the shapes have been so simplified, logos like Nike's iconic swoop can still be so easily identified. This is truly representative of just how powerful the design of these logos are and how they can be reinvented in the future, no matter what the popular style at the time happens to be. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Logos:** The adoption of minimalist logos has created a new trend for companies to explore in their branding. - **Simplified Design:** The simplification of iconic logos has opened up new opportunities for disruptive innovation in logo design. - **Iconic Recognition:** The ease in which people recognize minimalist logos shows the importance of creating memorable logos. ### Industries Being Reshaped - **Marketing:** The marketing industry can explore how minimalist logos can create a brand recognition that is easy to remember. - **Graphic Design:** The graphic design industry can explore new possibilities and opportunities for creativity in minimalist logo design. - **Technology:** The technology industry can adopt minimalist logos to create a modern and sleek image for their brands. ## Related on Trend Hunter - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Updated Modern Technology Logos](https://www.trendhunter.com/trends/nokia-logo.md) - [Reimagined Automotive Brands](https://www.trendhunter.com/trends/automotive-brand.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Inconspicuous Flat Speakers](https://www.trendhunter.com/trends/flat-speaker.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md)