# Chic Minimal Lingerie The REIF Basiks Collection is Full of Contemporary Sensuality By Meghan Young | Published 2014-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/minimal-lingerie References: [coolhunting](http://www.coolhunting.com/style/portland-reif-aw14-lingerie.php) & [reif-haus](http://www.reif-haus.com/collections/reifbasik-aw14) The minimal lingerie that makes up REIF's new line is something every modern woman will appreciate. Although undergarments have stepped away from the restricting retro get-ups that happen to make such shows as 'Mad Men' so special, they are still arguably more complicated than they need to be. Not so anymore thanks to this collection of minimal lingerie. Forgoing wires, patterns and bright colors, the minimal lingerie does its job in a way that is both functional and fashionable. Designed by self-taught Lindsay Reif, who is known for her turbans and headbands, line, which is dubbed Basiks, is comprised of simple bras, underwear, lounge pants and more. They all follow a blush and black colorway. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Minimal Lingerie:** The trend towards minimal lingerie creates opportunities for designers to prioritize functionality and comfort in undergarments. - **Natural Colors:** There is a growing trend towards understated and natural colorways in the lingerie industry, creating opportunities for designers to explore new palettes and materials. - **Gender-neutral Underwear:** The rise of gender-neutral fashion and inclusivity is creating opportunities for designers to create comfortable and functional underwear for people of all genders. ### Sectors Adopting This - **Lingerie:** The lingerie industry can embrace minimalism and natural colorways to create comfortable and stylish undergarments for modern consumers. - **Fashion:** The fashion industry can explore the trend towards gender-neutral clothing and undergarments to create more inclusive designs. - **Textiles:** Textile manufacturers can innovate new materials and fabrics to adapt to the trend towards minimal and comfortable lingerie designs. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md)