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# Playful Minifigurine Daily Calendars
LEGO Presents its New Minifigure-a-Day Daily Calendar

By Amy Duong | Published 2023-10-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/minifigureaday-daily-calendar
References: [designtaxi](https://designtaxi.com/news/425411/LEGO-Injects-Fun-Into-2024-With-A-Daily-Calendar-Of-Minifigures/) & [click.linksynergy](https://click.linksynergy.com/deeplink?id=EOSA2dUAYDk&mid=13923&murl=https%3A%2F%2Fwww.lego.com%2Fen-us%2Fproduct%2Flego-minifigure-a-day-2024-daily-calendar-5008142)

![Playful Minifigurine Daily Calendars](https://cdn.trendhunterstatic.com/thumbs/517/minifigureaday-daily-calendar.jpeg)

[LEGO](https://www.trendhunter.com/trends/lego-2023-daily-builds-calendar) prepares for the upcoming year with the [LEGO Minifigure-a-Day Daily Calendar](https://www.trendhunter.com/trends/lego-christmas-table). Every single day highlights a new opportunity to create a minifigure and with every page peeled back will unveil a visual of the minifigure. In addition to this is an interesting fact about the character as well.

This is meant to be a desk calendar that provides insight and closer detail of the history and production details of the [iconic figurines](https://www.trendhunter.com/trends/hidden-disabilities-sunflower). The Gorilla Suit Guy minifigure was first launched in 2011 and the toy company explained that it included holes for eyes as it is meant to be a costume and not a real gorilla. The calendar also features different building prompts to make each Minifigure.

Image Credit: LEGO

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 58% | Activity: 12% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Daily Calendars:** LEGO introduces the Minifigure-a-Day Daily Calendar that offers a new interactive experience each day.
- **Collectible Minifigurines:** The LEGO Minifigure-a-Day Daily Calendar presents a new collectible minifigure every day, enticing collectors and enthusiasts.
- **Enhanced Toy Knowledge:** LEGO's daily calendar provides fascinating facts and insight into the history and production details of their iconic figurines.

### Where This Applies

- **Calendar Manufacturing:** The Minifigure-a-Day Daily Calendar offers opportunities for calendar manufacturers to create more interactive and engaging products.
- **Collectibles Market:** The introduction of the LEGO Minifigure-a-Day Daily Calendar taps into the growing demand for collectible items, expanding the market for collectibles.
- **Toy Manufacturing:** LEGO's daily calendar provides a model for innovative toy manufacturers to offer educational and informative products that enhance the consumer's knowledge about the toys they love.

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