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# Peanut Butter Cup Medleys
Reese's New Miniatures Assortment Features 2 Kinds of Peanut Butter Cups

By Katherine Pendrill | Published 2020-04-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/miniatures-assortment
References: [delish](https://www.delish.com/food-news/a32132933/reeses-chocolate-peanut-butter-lovers-cups/) & [instagram](https://www.instagram.com/p/B-5UbNRH6bi/?utm_source=ig_embed)

For those who can't get enough peanut butter and chocolate, the new Reese's Miniatures Assortment is the ultimate snack.

With so many variations of Reese's on the market, it was only a matter of time until the brand created a medley that would allow consumers to enjoy all their favorites at once. The new Reese's Miniatures Assortment is exactly that, with two kinds of [Reese's peanut butter cups](https://www.trendhunter.com/trends/reeses-chocolate-lava-big-cup) in one bag. On the one hand, you get Peanut Butter Lovers Cups, which have a top layer of peanut butter instead of chocolate for that extra nutty taste. You also get [Chocolate](https://www.trendhunter.com/trends/mcvities-digestives-milk-chocolate-minis) Lovers Cups, which have a thicker chocolate shell than Reese's classic peanut butter cups. The new Reese's Miniatures Assortment can currently be found at [CVS](https://www.trendhunter.com/trends/bitesized-chocolate).

Image Credit: *@snackbetch.*

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 25% | Activity: 1% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Variety Snacking:** The trend of offering assortments and medleys of popular snacks allows consumers to enjoy multiple flavors in one convenient package.
- **Flavor Innovation:** By introducing new variations of a classic product, Reese's taps into consumer preferences and offers unique flavor experiences.
- **Premium Indulgences:** The addition of a top layer of peanut butter and a thicker chocolate shell caters to consumers looking for a more indulgent and premium snacking experience.

### Industries Being Reshaped

- **Food and Beverage:** Companies in the food and beverage industry can capitalize on the trend of offering variety snacks by creating assortments of their popular products.
- **Confectionery:** The confectionery industry can take inspiration from Reese's flavor innovation and introduce new variations of their own classic products to appeal to consumer preferences.
- **Snack Manufacturing:** Snack manufacturers can explore premium indulgences by creating products with added layers or enhanced textures to cater to consumers seeking a more indulgent snacking experience.

## Related on Trend Hunter

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- [Mini-Sized Peanut Butter Candies](https://www.trendhunter.com/trends/mms-peanut-butter-minis.md)
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- [Organized Shelf-Ready Candies](https://www.trendhunter.com/trends/pantry-pack.md)
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