# Miniature Donut Shops Humble Donut Co. is a Mini Donut and Craft Coffee Concept By Laura McQuarrie | Published 2019-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miniature-donut References: [prnewswire](https://www.prnewswire.com/news-releases/new-mini-donut-franchise-humble-donut-co-is-bringing-small-bites-with-big-flavor-300841710.html) & [humbledonuts](http://www.humbledonuts.com) Humble Donut Co. began as a co-branding opportunity through existing Orange Leaf Frozen Yogurt locations and it is now expanding into its own miniature donut and craft coffee concept franchise. Humble sets itself apart with trademarked mini donuts that look no bigger than donut holes but are dressed like regularly sized donuts. At the donut shop, those with a sweet tooth can expect to be delighted by made-to-order donuts that are paired with delicious glazes and fun toppings that range from fresh fruit to indulgent cookies and candy bar crumbles. As the concept is centered around sharing mini donuts, Humble can be operated in spaces with minimal square footage and creates the opportunity for nontraditional build-outs with low overhead. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Donuts:** The trend of miniature donut shops offers opportunities for innovative and unconventional store designs and flavors. - **Co-branding:** The trend of co-branding provides an opportunity for businesses to expand their offerings while reducing overhead costs. - **Made-to-order Food:** The trend of made-to-order food allows for customization and unique customer experiences, leading to brand loyalty and repeat business. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has the opportunity to leverage miniature donut shops to offer new and unique products to customers. - **Franchise:** The franchise industry has the opportunity to partner with co-branding concepts for operational efficiency and increased revenue streams. - **Retail:** The retail industry has the opportunity to incorporate miniature donut shops as a unique and exciting addition to shopping experiences. ## Related on Trend Hunter - [Cookie Crumb Donut Holes](https://www.trendhunter.com/trends/donut-dots.md) - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md) - [Mini Springtime Donuts](https://www.trendhunter.com/trends/spring-mini-doughnuts.md) - [Cookie-Flavored Mini Donuts](https://www.trendhunter.com/trends/cookies-cream-lil-donut.md) - [Prepackaged Coffeeshop Donut Snacks](https://www.trendhunter.com/trends/old-fashioned-donuts.md) - [Mini Pie-Inspired Donuts](https://www.trendhunter.com/trends/mini-pie-doughnuts.md) - [Hawaiian Donut Companies](https://www.trendhunter.com/trends/holey-grail-donuts.md) - [Miniature Mother's Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-minis-for-mom-collection.md) - [Creamy Citrus Donut Holes](https://www.trendhunter.com/trends/orange-cream-donut-holes.md)