# Miniature Burger Pranks McDonald's Launched 'The Micro Mac' for April Fool's Day By Laura McQuarrie | Published 2017-04-03 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/miniature-burger References: [adweek](http://www.adweek.com/creativity/april-fools-day-2017-the-best-of-the-brand-hoaxes/) & [youtube](https://www.youtube.com/watch?v=p-kZYFT59Xw) For April Fool's Day this year, [McDonald's](https://www.trendhunter.com/trends/new-chicken-big-mac) pretended that it would be introducing consumers to a very small miniature burger called 'The Micro Mac.' The Micro Mac is described as being made up of two small beef patties, "a modest droplet of special sauce," "a shred of lettuce," "a petite pickle slice" and an "itty bitty bit of onion." One can really get a sense of the size of the tiny burger by looking at the scale of the sesame seeds that decorate the "baby bun." Although The Micro Mac was purely teased in a commercial in the spirit of April Fool's Day, it does help to remind that at the end of last year, McDonald's launched two new sizes of its iconic [Big Mac](https://www.trendhunter.com/trends/double-big-mac) burger—the Mac Jr. and the [Grand Mac](https://www.trendhunter.com/trends/grand-mcextreme). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Miniature Food:** Exploring the trend of creating miniature versions of popular food items, opening up opportunities for creative marketing campaigns and limited edition collaborations. - **April Fool's Pranks:** Using April Fool's Day as a platform for brands to engage with consumers through playful and creative pranks, allowing for brand awareness and social media interaction. - **Product Size Variation:** Introducing different sizes of products to cater to customer preferences and offer a more personalized dining experience, encouraging consumer engagement and loyalty. ### Who This Affects Most - **Fast Food:** Fast food chains can leverage the trend of miniature food and April Fool's pranks to create buzz around new menu items, drive foot traffic, and increase sales. - **Restaurant Marketing:** The trend of April Fool's pranks in the food industry presents an opportunity for restaurants to create unique marketing campaigns that capture consumer attention, generate brand awareness, and increase customer engagement. - **Food and Beverage Packaging:** With the rise in product size variation, the food and beverage packaging industry can explore innovative packaging solutions to accommodate different portion sizes and maintain product quality. ## Related on Trend Hunter - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [Candy-Shaped Mini Burgers](https://www.trendhunter.com/trends/mini-whopper-jrs.md) - [Returning Supersized Sandwiches](https://www.trendhunter.com/trends/double-big-mac.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Cross-Cuisine QSR Bento Boxes](https://www.trendhunter.com/trends/mcdonalds-makunouchi-bento.md) - [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md) - [Big Appetite-Satisfying Burgers](https://www.trendhunter.com/trends/big-arch.md) - [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md) - [Celebratory QSR Burgers](https://www.trendhunter.com/trends/two-new-burgers.md)