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# Car-Branded Content Series
The MINI Virtual Meetups Series Boasts Branded Content, Events and More

By Jana Pijak | Published 2020-05-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mini-virtual-meetups
References: [mini](https://www.mini.ca/en/discover/virtualmeetups)

[MINI Virtual](https://www.trendhunter.com/trends/bmw-3) Meetups is a unique series launched by [MINI Canada](https://www.trendhunter.com/trends/mini-recharged-project) combining virtual events, livestreams, expert Q&A sessions, downloadable activities and original content.

The marketing move aims to bring together the brand's Canadian fans during the ongoing COVID-19 pandemic and suggests that though we may be apart due to social distancing efforts, we can still connect virtually. The series is promoted with #MINITogether on social channels and invites MINI enthusiasts across the country to engage with original content.

So far, some of May's most notable MINI Virtual Meetups have included live at-home fitness classes by Toronto-based trainer Cassie Day and a donut baking tutorial by [MasterChef Canada](https://www.trendhunter.com/trends/masterchef-mini-brands) runner-up Andy Hay. In addition, other fun elements of the series include downloadable activities for the entire family as well as real MINI features by owners across the country.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 28% | Activity: 45% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Brand Events:** Companies can launch virtual events series to stay engaged with their audience during the pandemic and beyond.
- **Interactive Brand Content:** Brands can create original interactive content to keep their audience engaged and connected online.
- **Branded User-generated Content:** Encouraging user-generated content can be a powerful tool for brands to build community and increase brand loyalty.

### Sectors Adopting This

- **Automotive:** Car companies can launch virtual events and interactive content to keep in touch with their customers and build brand loyalty.
- **Fitness:** Fitness brands can leverage virtual events and interactive content to engage their audience, build community and increase sales.
- **Food and Beverage:** Food and beverage companies can create virtual branded events and interactive content to stay connected with their audience and highlight their products in a fun way.

## Related on Trend Hunter

- [Virtual Car Meetups](https://www.trendhunter.com/trends/virtual-car-meetup.md)
- [Coffee-Inspired Auto Tours](https://www.trendhunter.com/trends/mazda-coffee-tour.md)
- [In-Vehicle Entertainment Deals](https://www.trendhunter.com/trends/bmw-3.md)
- [Electric Engine Upgrading Initiatives](https://www.trendhunter.com/trends/mini-recharged-project.md)
- [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md)
- [Influencer-Inspired In-Car Dashboards](https://www.trendhunter.com/trends/dashboard-kitchen.md)
- [Collaborative Digital Coffee Campaigns](https://www.trendhunter.com/trends/coffee-break.md)
- [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md)
- [Grocer-Backed Community Lunch Clubs](https://www.trendhunter.com/trends/mini-metro-lunch-clubs.md)