# Empowering Automotive Ads The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities By Laura McQuarrie | Published 2016-02-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-usa-defy-labels References: [nytimes](http://www.nytimes.com/2016/01/18/business/media/mini-brand-fits-celebrities-into-super-bowl-ads.html?_r=0) & [youtube](https://www.youtube.com/watch?v=cUruHNA-25w) The [MINI](https://www.trendhunter.com/trends/mini-aceman) USA 'Defy Labels' campaign is what the car brand will be bringing to the [Super Bowl](https://www.trendhunter.com/trends/instacart-super-bowl) this year. The campaign stars six celebrities who defy some of the stereotypes that have been applied to them. Prior to the launch of the full ad, MINI released a set of interviews that had each celebrity discuss how they defy labels and how they see MINI does the same. The full-length ad spot has now been released, featuring influencers like Serena Williams, Abby Wambach, T-Pain, Tony Hawk and others owning the car with statements like: "This is a chick car," or "This is a gay car." Just as MINI has always been a car to [defy stereotypes](https://www.trendhunter.com/trends/adidas-originals-new-campaign), it's apparent that with the right attitude, anyone can make this car their own. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 30% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements:** The use of celebrities to challenge stereotypes and promote brands presents opportunities for disruptive innovation in advertising and marketing. - **Defying Stereotypes:** The trend of challenging and breaking stereotypes provides opportunities for disruptive innovation in product design and branding strategies. - **Inclusive Advertising:** The use of inclusive messaging and diverse representation in advertising creates opportunities for disruptive innovation in the automotive industry and beyond. ### Where This Applies - **Advertising and Marketing:** The advertising and marketing industry can explore disruptive innovation opportunities by incorporating celebrity endorsements to challenge stereotypes and create inclusive campaigns. - **Automotive:** In the automotive industry, there are opportunities for disruptive innovation through designing cars that defy stereotypes and promote inclusivity. - **Entertainment:** The entertainment industry can benefit from disruptive innovation by collaborating with brands to create campaigns that challenge stereotypes and empower individuals. ## Related on Trend Hunter - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)