# Bold Sherpa-Trimmed Bags Fenty Puma's New 'Mini Sherpa Backpack' Features a 'Cobalt Blue' Colorway By Riley von Niessen | Published 2017-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mini-sherpa-backpack References: [hypebae](https://hypebae.com/2017/11/rihanna-fenty-puma-mini-sherpa-backpack-bright-cobalt) & [puma](http://puma.com) In order to help fans of the Rihanna-fronted Fenty Puma brand carry their valuables in style, the new 'Mini Sherpa Backpack' was launched. The bag is primarily made from a durable pebble leather, and is then lined with the soft sheep's fur around the exterior of the bag itself, which is also placed around the straps for a more comfortable fit. These straps can also be adjusted to the wearer's preference. On the front of the main pocket, Puma's branding is featured in a Gothic typeface that adds to the luxurious aesthetic. Due to the high-end materials that are used, the unique look of the bag, and the brand name that's associated with it, the Mini Sherpa Backpack has a luxury price tag of $350 USD. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Sherpa Bags:** Disruptive innovation opportunity: Develop a line of high-end bags using sherpa materials to cater to the luxury market. - **Customizable Backpack Straps:** Disruptive innovation opportunity: Create backpacks with adjustable and comfortable straps that can be customized to the wearer's preference. - **Gothic Branding:** Disruptive innovation opportunity: Incorporate gothic style branding in products to appeal to consumers looking for a luxurious aesthetic. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Explore the fashion accessories industry to create innovative and luxurious bag designs. - **Outdoor Gear:** Disruptive innovation opportunity: Combine outdoor gear functionality with luxury materials to create unique and stylish backpacks. - **Luxury Goods:** Disruptive innovation opportunity: Enter the luxury goods market by offering high-end products with unique features like sherpa trim and gothic branding. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Glamorous Drawstring Bags](https://www.trendhunter.com/trends/mini-fleming-drawstring-bag.md) - [Penguin-Resembling Luxe Clutches](https://www.trendhunter.com/trends/penguin-bag.md) - [Puffer Jacket Laptop Bags](https://www.trendhunter.com/trends/puffer-bag.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Leopard Print Drink Coolers](https://www.trendhunter.com/trends/leopard-series.md) - [Sugarcane Fabric Backpacks](https://www.trendhunter.com/trends/plezi-sugar-pack.md)