# Bite-Sized Cake Rolls Cadbury's Classic Cake Bars Are Rebranded as Fun Mini Rolls By Laura McQuarrie | Published 2015-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mini-rolls References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/cadbury-mini-rolls.html) & [cadburycakes](http://www.cadburycakes.co.uk/range/cadbury-mini-rolls/) You might not know it thanks to the recent rebranding, but [Mini Rolls](https://www.trendhunter.com/trends/higgidy-rolls) are the same [classic cake bars](https://www.trendhunter.com/trends/mcvities-penguin-cake-bar) that [Cadbury](https://www.trendhunter.com/trends/cadbury-mini-rolls) has been selling since 1962. In order to make this snack more appealing to the eyes and tastebuds of modern customers, a few details were changed, mostly to do with presentation. To go along with witty quips printed on the packaging like "I'm on a Roll" and "ROFL" that make reference to laughter, the filling in the rolls was reshaped to look like a speech mark. For continuity, this icon is also seen framing the quotes on the snack wrappers. The goal of the rebranding was ultimately to create a bold, fun and "big personality" for the snack that would make flavors like Raspberry, Milk Chocolate, Orange and Banana seem to shout at consumers from the shelves of stores. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rebranded Snacks:** Opportunity to update and rebrand classic snacks to appeal to modern customers. - **Creative Packaging:** Opportunity to use witty and visually appealing packaging to draw attention to snacks. - **Playful Product Design:** Opportunity to reshape and redesign snack fillings, textures and shapes to make them more fun and playful. ### Sectors Adopting This - **Food and Beverage:** Industry can adapt classic snacks to changing consumer tastes and trends. - **Packaging:** Industry can create unique and creative packaging designs to make products stand out. - **Design and Manufacturing:** Industry can work with snack companies to design and manufacture new and innovative snack products. ## Related on Trend Hunter - [Chocolatey Flavor-Infused Snack Cakes](https://www.trendhunter.com/trends/cadbury-mini-rolls.md) - [Heritage-Driven Snack Cakes](https://www.trendhunter.com/trends/strawberry-shortcake-roll.md) - [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md) - [Rolled Strawberry Snack Cakes](https://www.trendhunter.com/trends/strawberry-swiss-rolls.md) - [Modernized Mini Cake Snacks](https://www.trendhunter.com/trends/mini-snack-cakes.md) - [Candy Bar-Themed Cakes](https://www.trendhunter.com/trends/cadbury-cakes.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Mini Chocolate Treat Ranges](https://www.trendhunter.com/trends/kitkat-minis.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md)