# Mini Protein-Packed Snack Bars The Kellogg's Special K Mini Protein Bars are 90-Calories Each By Michael Hemsworth | Published 2022-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mini-protein-bars References: [foodbev](https://www.foodbev.com/news/kelloggs-unveils-special-k-mini-protein-bars/) & [kelloggs](https://www.kelloggs.com/)  The Kellogg's Special K mini protein bars are a new addition to the brand's existing product portfolio for consumers to choose as part of a balanced diet. The bars take a decidedly more petite approach to snacks and are small but mighty in terms of their nutritional benefits. Each of the snack bars are formulated with six-grams of protein with 90-calories each, and come in two flavors including Brownie Sundae and Berry Vanilla. Senior Director of Brand Marketing for Kellogg's Snacks Heidi Ray spoke on the new Kellogg's Special K mini protein bars saying, "Sometimes you just need a second to pause and do something for yourself that’s going to energise you. At Special K, we love to offer that special combination of indulgent-tasting flavours plus functional ingredients like protein in a portable snack that’s perfect for stashing in your bag, car or desk drawer.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 76% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mini Protein Bars:** Creating more options for healthy and convenient snacking - **Indulgent-flavoured Snacks:** Offering guilt-free indulgence through flavour innovation - **Functional Ingredients:** Developing snacks that not only taste good but also provide necessary nutritional benefits ### Who This Affects Most - **Healthy Snacks:** Developing and marketing snack options that prioritize health and wellness - **Convenience Foods:** Creating snacks that are easy to transport and consume on-the-go - **Food Manufacturing:** Exploring opportunities for innovation in snack production and packaging ## Related on Trend Hunter - [Tasty Mini Protein Bars](https://www.trendhunter.com/trends/think-minis.md) - [Extra-Chocolatey Mini Protein Bars](https://www.trendhunter.com/trends/perfect-bar-double-chocolate-mini.md) - [Pocket-Sized Snack Bars](https://www.trendhunter.com/trends/fig-mini-bars.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Better-For-You Protein Bars](https://www.trendhunter.com/trends/kind-protein-max.md) - [Collaboration Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/think-minis-protein-snack-bars.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md)