# Miniature Frozen Pancakes Pillsbury is Making Whole Grain Mini Pancakes in a Small, Frozen Format By Laura McQuarrie | Published 2016-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mini-pancake References: [trndmonitor](https://trndmonitor.com/breakfast-spotlight-general-mills-pillsbury-mini-pancakes-strawberry-splash/) & [generalmillscf](http://www.generalmillscf.com/products/category/meals/frozen-breakfast/pillsbury-mini-pancakes-strawberry-splash) Rather than selling full-sized frozen pancakes, [Pillsbury](https://www.trendhunter.com/trends/pillsbury-mini-bagels) is now making Mini Pancakes that offer a quick, easy and portion-controlled breakfast option that's especially ideal for kids. The individually wrapped Mini Pancakes come in flavored varieties like Strawberry Splash and Maple Burst'n, which are made with a base of 100% whole grains and a formula that's entirely free from artificial flavors or colors; instead, natural ingredients like radish extract, spirulina and beet powder are used as flavoring and coloring agents. For added convenience, the small-scale pancakes come in [heat-and-serve package designs](https://www.trendhunter.com/trends/abracadebora-pancakes). Knowing that many consumers are scaling down the sizes of their meals in favor of more frequent on-the-go snacking, Pillsbury is now making an assortment of [miniature breakfast products](https://www.trendhunter.com/trends/love-bites-pancakes), including everything from bagels and toast to waffles. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Breakfast Products:** Pillsbury is tapping into the trend of downsized meals and creating a range of miniature breakfast products. - **Whole Grain Convenience:** Pillsbury is meeting the demand for convenient and healthy breakfast options by offering whole grain mini pancakes. - **Natural Flavors and Colors:** Pillsbury is addressing consumer preferences for natural ingredients by using radish extract, spirulina, and beet powder as flavor and coloring agents in their mini pancakes. ### Sectors Adopting This - **Frozen Food Industry:** The frozen food industry can capitalize on the trend of miniature breakfast products by developing convenient, portion-controlled options for consumers. - **Health Food Industry:** The health food industry has an opportunity to innovate by creating more whole grain, natural ingredient breakfast options that are quick and easy for consumers to enjoy. - **Convenience Food Industry:** The convenience food industry could benefit from creating heat-and-serve products like Pillsbury's Mini Pancakes that cater to consumers' desire for easy, on-the-go breakfast options. ## Related on Trend Hunter - [Miniature Frozen Pancakes](https://www.trendhunter.com/trends/hungry-jack-frozen-pancakes.md) - [Sweet Filling Frozen Bagels](https://www.trendhunter.com/trends/pillsbury-mini-bagels.md) - [Cake-Flavored Pancake Snacks](https://www.trendhunter.com/trends/eggo-minis-pancakes.md) - [Themed Fiber-Rich Frozen Pancakes](https://www.trendhunter.com/trends/bluey-frozen-pancakes.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md) - [Nutritious Miniature Waffles](https://www.trendhunter.com/trends/miniature-waffles.md) - [Snackable Pancake Bites](https://www.trendhunter.com/trends/bite-sized-pancakes.md) - [Microwavable Mini Pancakes](https://www.trendhunter.com/trends/organic-silver-dollar-pancakes.md) - [Miniature Breakfast Cereals](https://www.trendhunter.com/trends/mini-cereals.md)