# Free-From Mini Muffins Hummii's Better-for-You Muffins are Grain-Free & Plant-Based By Laura McQuarrie | Published 2021-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mini-muffins References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/19515-snack-startup-takes-on-entenmanns-little-bites) & [hummii](https://hummii.com/) Hummii's new mini muffins put a healthier spin on a beloved childhood snack and they are not only plant-based and grain-free but also free from added sugar. The brand gets its name from a mashup of the words "healthy" and "yummy" and it references the brand's origins as a [hummus-like frozen dessert](https://www.trendhunter.com/trends/hummus-for-kids). These nourishing mini muffins were created with the expertise of Michelin-starred pastry chef Bethany Costello and they include ingredients like chickpea flour, golden flaxseeds, prebiotic fiber and monk fruit extract as a sweetener. Additionally, the mini muffins include upcycled fruit powders to create fun flavors for all ages such as blueberry, banana bread and double chocolate. This summer, the brand launched a crowdfunding campaign on [Kickstarter](https://www.trendhunter.com/trends/floura-bars) in the hopes of raising the required funds to introduce more flavors, as well as expand products and production. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 62% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Grain-free Snacks:** There is an opportunity for similar brands or existing brands to create innovative grain-free snacks with unique and tasty flavors. - **Plant-based Desserts:** The trend for plant-based snacks and desserts seems to be on a steady rise, which opens up opportunities for companies to create innovative and healthier desserts. - **Upcycled Ingredients:** The use of upcycled fruit powders could create an innovative niche in the snack industry that appeals to eco-conscious consumers. ### Sectors Adopting This - **Health Food:** Existing health food companies can expand their product range by creating grain-free and plant-based snacks that cater to different dietary needs. - **Snack:** Snack industry giants can develop innovative snack lines that cater to the growing demand for plant-based and healthier snacks. - **Food Waste Management:** Innovative food waste management companies can focus on creating sustainable food ingredients like upcycled fruit powders to cater to the growing trend for eco-conscious consumers. ## Related on Trend Hunter - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Protein-Packed Mini Muffins](https://www.trendhunter.com/trends/prime-bites-mini-muffins.md) - [Bite-Sized Treat Launches](https://www.trendhunter.com/trends/bitesized-treat-launches-drumroll-mini-muffins-bring-nostalgic-energy-and-m.md) - [Free-From Breakfast Muffins](https://www.trendhunter.com/trends/breakfast-muffins.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Plant-Powered Mini Muffins](https://www.trendhunter.com/trends/mini-vegan-muffin.md) - [Better-for-You Baked Goods](https://www.trendhunter.com/trends/rule-breaker-snacks.md) - [Citrusy Free-From Muffins](https://www.trendhunter.com/trends/lemon-streusel-muffin.md) - [Free-From Cinnamon Muffins](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins.md)