# Bite-Sized Purple Tarts Hail Merry's Mini Miracle Tarts Now Come in a Blueberry and Açaí Flavor By Katherine Pendrill | Published 2017-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mini-miracle-tarts References: [groceryheadquarters](http://www.groceryheadquarters.com/Whats-New/Hail-Merry-Debuts-Bite-Sized-Tarts/) & [hailmerry](http://www.hailmerry.com/mini-miracle-tarts/) Last year, the health food brand Hail Merry expanded its line of Mini Miracle Tarts to include a new Blueberry-Açaí flavor. Not only are the bite-sized treats vegan-friendly, but they are also made with a colorful new superfood that is quickly becoming popular among North American consumers. The Blueberry-Açaí Mini Miracle Tarts are single-serve desserts that are raw, [vegan and gluten-free](https://www.trendhunter.com/trends/pulpito). The filling of each tart is made from a combination of organic blueberries and organic açaí, which gives it a vibrant purple hue. These ingredients not only make the tarts look extra appetizing, but they also deliver the [antioxidant benefits of açaí](https://www.trendhunter.com/trends/boombites), which has been dubbed the "Queen of Superfoods." With a [superfood filling](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) and diet-friendly ingredients, the purple-hued tarts are sure to appeal to health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Superfood Desserts:** There is a trend of creating desserts infused with superfoods, offering health-conscious consumers a guilt-free indulgence. - **Vegan and Gluten-free Treats:** The rise of vegan and gluten-free diets has created an opportunity for businesses to cater to these dietary preferences through innovative and flavorful treats. - **Colorful Food:** There is a growing trend of using vibrant natural ingredients to create visually appealing food products that capture consumer attention and elevate the eating experience. ### Industries Being Reshaped - **Health Food Industry:** The health food industry can capitalize on the demand for healthy and indulgent desserts by creating innovative products that combine superfoods and delicious flavors. - **Plant-based Food Industry:** The plant-based food industry can tap into the popularity of vegan and gluten-free diets by offering tasty and accessible treats that cater to these dietary needs. - **Food and Beverage Industry:** The food and beverage industry as a whole can explore the use of vibrant and visually striking ingredients to create products that stand out in the market and captivate consumer interest. ## Related on Trend Hunter - [Superfood Truffle Cups](https://www.trendhunter.com/trends/truffle-cups.md) - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md) - [Vitamin-Rich Breakfast Bowls](https://www.trendhunter.com/trends/sweet-nothings-acai-bowls.md) - [Sustainable Protein Mochi Tarts](https://www.trendhunter.com/trends/atlr72-mochelie.md) - [Antioxidant-Packed Sorbet Pints](https://www.trendhunter.com/trends/oakberry-sorbet.md) - [Frozen Plant-Based Superfood Desserts](https://www.trendhunter.com/trends/superfood-dessert.md) - [Dried Cacao Fruit Snacks](https://www.trendhunter.com/trends/superfruit-gummies.md) - [Frozen Berry Fruit Pearls](https://www.trendhunter.com/trends/fruit-pearls-triple-berry.md) - [Acai-Infused Handcrafted Smoothies](https://www.trendhunter.com/trends/limitededition-acai.md)