# Portion-Controlled Ice Creams McDonald's UK Has Launched a Smaller-Sized Mini McFlurry By Katherine Pendrill | Published 2018-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mini-mcflurry References: [delish](https://www.delish.com/food-news/a21749689/mcdonalds-mini-mcflurry/) & [metro](https://metro.co.uk/2018/06/22/mcdonalds-launches-a-new-range-of-mini-mcflurries-for-59p-7651563/) In an effort to help consumers enjoy fast food without overindulging, [McDonald's](https://www.trendhunter.com/trends/mcflurry-packaging) UK has begun offering a new Mini McFlurry. While the new treat contains all the same components as a regular-sized McFlurry, the smaller size is perfectly portioned for snacking or a light dessert. The Mini McFlurry is a new size option available at McDonald's locations across the UK until August 7th. Like the bigger versions of the dessert, the tiny dish is available in [Cadbury](https://www.trendhunter.com/trends/cadbury-ice-cream-products) Dairy Milk, Oreo, and Cadbury Crunchie flavors. Consumers can also enjoy two tasty new summer options, which include Flake Chocolate and Flake Raspberry. With consumers becoming increasingly conscious about serving sizes, the new Mini McFlurry demonstrates how restaurants are adapting oversized portions. Image Credit: *McDonald's UK.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Portion-controlled Treats:** There is a disruptive innovation opportunity for restaurants and fast-food chains to offer smaller-sized portions for all their desserts and treats. - **Healthy Fast-food Options:** Restaurants and fast-food chains could include more healthier options in their menus to cater to consumers who are conscious about their health and wellness. - **Limited-time Offerings:** Creating seasonal offerings and limited-time options could drive consumers to try new products while keeping the menu fresh and exciting. ### Where This Applies - **Fast Food:** Fast food restaurants and chains could benefit from offering portion-controlled treats to cater to consumers' changing needs and preferences. - **Food and Beverage:** The food and beverage industry could benefit from understanding and addressing the changing trends and preferences of consumers for healthier options and smaller portions. - **Marketing and Advertising:** Marketing and advertising agencies could help restaurants and fast-food chains create and promote seasonal offerings and limited-time options to attract consumers and drive sales. ## Related on Trend Hunter - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md) - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md) - [S’mores-Style Ice Creams](https://www.trendhunter.com/trends/smores-mcflurry.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Deluxe Mini Frozen Treats](https://www.trendhunter.com/trends/carte-dor-products.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Plush Toy-Inspired Desserts](https://www.trendhunter.com/trends/squishmallows-mcflurry.md) - [Senior-Inspired QSR Treats](https://www.trendhunter.com/trends/grandma-mcflurry.md)