# Sustainable Frozen Desserts McDonald's is Redesigning its McFlurry Packaging, Launching New Size By Colin Smith | Published 2024-09-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mini-mcflurry-1 References: [nrn](https://www.nrn.com/quick-service/mcdonald-s-introducing-mini-mcflurry-new-packaging) & [corporate.mcdonalds](https://corporate.mcdonalds.com/corpmcd/our-stories/article/mini-mcflurry-sustainable-cups.html)  [McDonald’s](https://www.trendhunter.com/trends/mcflurry-packaging) has introduced a new Mini McFlurry, which is a smaller version of its popular McFlurry dessert. This new offering is designed to cater to customers seeking a smaller portion size. The Mini McFlurry will be available in various flavors, similar to the regular McFlurry, providing a convenient option for those who prefer a lighter treat. This addition aligns with McDonald’s strategy to diversify its menu and offer more customizable options to its customers. In conjunction with the introduction of the Mini McFlurry, McDonald’s has also revamped its McFlurry packaging. The new packaging features a four-flap cup design that eliminates the need for a plastic lid. This change is part of McDonald’s broader initiative to reduce packaging waste and enhance sustainability. By transitioning to this new packaging, McDonald’s aims to advance its goal of sourcing 100% of its primary consumer packaging from renewable, recycled, or certified sources. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 98% | Activity: 100% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Portion-controlled Treats:** The launch of smaller-sized frozen dessert options caters to consumers looking for indulgences with built-in portion control. - **Eco-friendly Packaging:** Redesigning packaging to eliminate plastic lids signals a shift toward reducing single-use plastics and enhancing environmental sustainability. - **Menu Customization:** Offering a variety of customizable frozen dessert flavors meets consumer demand for personalized eating experiences. ### Where This Applies - **Quick-service Restaurants:** Innovative packaging and new product sizes can transform traditional fast food service models to align with environmental and health-conscious trends. - **Sustainable Packaging:** Creating packaging solutions that reduce waste and utilize renewable materials offers disruptive potential in the food packaging industry. - **Frozen Desserts:** Expanding frozen dessert offerings with portion-controlled and customizable options caters to niche markets and varying consumer preferences. ## Related on Trend Hunter - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md) - [Vegan QSR Frozen Treats](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats.md) - [Senior-Inspired QSR Treats](https://www.trendhunter.com/trends/grandma-mcflurry.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md) - [QSR Chocolate Ice Creams](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry.md)