# Miniature QSR Restaurants A Mini KFC Location is Operating in Portland, Maine By Laura McQuarrie | Published 2017-12-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mini-kfc References: [campaignlive](https://www.campaignlive.co.uk/article/kfc-creates-mini-restaurant-portland/1452926) & [thedailymeal](https://www.thedailymeal.com/eat/kfc-miniature-fried-chicken-video/121517) To show its fans what goes into the making of the items inside of its [$5 Fill Up Box](https://www.trendhunter.com/trends/fill-ups-meal-deal), [KFC](https://www.trendhunter.com/trends/kfc-degustation) created a video that depicts mini KFC foods being made. Across [YouTube](https://www.trendhunter.com/trends/chuck-e-cheese-2), miniature cooking sessions that involve small-scale appliances and tinier-than-bite-sized treats are all the rage. As such, KFC saw an opportunity to create a fun, educational and highly shareable way to show how its Original Recipe fried chicken is prepared. To support the video, KFC will be opening a supremely small space (43 inches by 32 inches by 27.5 inches) in Portland, Maine, for one day only, where customers can order a miniature meal of three chicken pieces, mashed potato, a chocolate chip cookie and Dr Pepper. Upon arriving at the restaurant, patrons can expect to be greeted by a pair of adult hands that will "happily take their order." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Miniature Qsrs:** Miniature quick-service restaurants are becoming popular in the food industry, allowing for unique and interactive experiences for customers. - **Miniature Cooking:** Miniature cooking is a trendy form of food content that offers opportunities for brands to showcase their products in a fun and engaging way. - **Educational Marketing:** Educational marketing campaigns that show behind-the-scenes processes of food preparation offer a unique and shareable way for brands to connect with consumers. ### Industries Being Reshaped - **Fast Food:** The fast food industry can leverage miniature QSRs to offer unique and interactive experiences for customers. - **Food Content Creation:** The food content creation industry can incorporate miniature cooking into their content to engage audiences and showcase products. - **Marketing and Advertising:** The marketing and advertising industry can explore educational and interactive campaigns showcasing behind-the-scenes processes in order to connect with consumers and promote products. ## Related on Trend Hunter - [Fine Dining QSR Pop-Ups](https://www.trendhunter.com/trends/kfc-degustation.md) - [Collectible Fast Food Miniatures](https://www.trendhunter.com/trends/lil-mcdonalds-happy-meal.md) - [QSR-Backed Collectible Deals](https://www.trendhunter.com/trends/kfc-china-1.md) - [Low-Cost QSR Family Meals](https://www.trendhunter.com/trends/taste-of-kfc-meal.md) - [Lunch-Sized QSR Meal Deals](https://www.trendhunter.com/trends/kfc-lunch-box.md) - [On-the-Go QSR Chicken Pies](https://www.trendhunter.com/trends/kfc-handheld-pot-pie.md) - [Mix-and-Match QSR Restaurants](https://www.trendhunter.com/trends/saucy-by-kfc.md) - [Efficient QSR Ordering Services](https://www.trendhunter.com/trends/fast-ordering-services.md) - [Low-Cost QSR Meal Boxes](https://www.trendhunter.com/trends/20-fill-up-box.md)