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# Compact Luxury Cars
The MINI Inspired by Goodwood Was Made in Collaboration With Rolls-Royce

By Michael Hines | Published 2011-04-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mini-inpsired-by-goodwood
References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/14/mini-inspired-by-goodwood-designed-by-rolls-royce/) & [mini.my](http://www.mini.my/)

MINI has gotten together with the luxury-car gods over at Rolls-Royce to create the MINI Inspired by Goodwood. This [limited-edition MINI Cooper](https://www.trendhunter.com/trends/mini-and-deus-ex-machin) was designed by the boys and girls over at the [Rolls-Royce headquarters](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre) in Goodwin, England.

The MINI Inspired by Goodwood has the body of a MINI but the soul of a Rolls with its [elegant interior](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china). The interior is a mix of wood and black leather complemented by a thick brown carpet. While the car's appearance may be different, its performance is still the same; this MINI has the same four-cylinder 181 horsepower engine as the MINI S. Only 1,000 of these MINIs will be made, and the car will make its official debut at the 2011 Auto Shanghai show.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 81% | Activity: 79% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Luxury-mini-crossover:** The collaboration between MINI and Rolls-Royce to create elegant interiors offers opportunities to disrupt the luxury mini-crossover market.
- **Limited-edition-collectibles:** The release of only 1,000 units of the MINI Inspired by Goodwood offers the opportunity to disrupt the limited edition collectibles market.
- **Premium-small-car:** The MINI Inspired by Goodwood collaboration offers opportunities to disrupt the premium small car segment with its unique features.

### Who This Affects Most

- **Automotive-manufacturing:** The collaboration between MINI and Rolls-Royce to create a new luxurious version of a smaller car offers opportunities to disrupt the automotive manufacturing industry.
- **Luxury-car-brands:** The creation of the MINI Inspired by Goodwood as a luxury and unique car offers opportunities to disrupt the luxury car brands industry.
- **Collectibles-market:** The release of only 1,000 units of the MINI Inspired by Goodwood offers opportunities to disrupt the collectibles market, particularly for limited-edition cars.

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