# Exclusive English Drop-Tops The MINI Highgate Edition Celebrates the 2012 London Olympics By Michael Hines | Published 2012-02-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-highgate-edition References: [carbuzz](http://www.carbuzz.com/news/2012/2/3/MINI-Goes-Exclusive-with-the-Highgate-Special-Edition-Convertible-7707111/) & [miniusa](http://www.miniusa.com/) The MINI Highgate edition is the third MINI released in as many weeks that pays tribute to a London neighborhood. Like the Baker Street and Bayswater before it, the Highgate edition is merely a cosmetic upgrade dedicated to instilling some English pride during the run up to the 2012 London Olympics. The MINI Highgate edition differs from its aforementioned counterparts in that it is a convertible. The package includes 17-inch wheels inspired by the [Union Jack](https://www.trendhunter.com/trends/acea-and-adecco), special Lounge Leather seats with dark truffle and light contrast stitching and a *ton* of Highgate badging. The MINI Highgate package is available on all convertible models (S through SD) and starts at $33,000. The Olympics are still many months away which means that MINI has time to release many more special editions. There has never been a better time to drive British. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Cosmetic Car Upgrades:** Car manufacturers can introduce more limited edition cosmetic upgrades to attract niche consumers. - **Localized Branding:** Creating city/neighborhood-specific branding or limited edition products can generate local pride and sales. - **Patriotic Products:** Creating products dedicated to promoting national pride can be a successful marketing strategy. ### Sectors Adopting This - **Automobile Industry:** Car manufacturers can leverage cosmetic upgrades to create product differentiation and appeal to niche audiences. - **Tourism Industry:** Creating city/neighborhood-specific branding or limited edition products can increase tourism and generate local revenue. - **Retail Industry:** Creating patriotic products can increase sales and brand loyalty among consumers who have a strong sense of national identity. ## Related on Trend Hunter - [Designer Edition Hatchbacks](https://www.trendhunter.com/trends/mini-paul-smith-edition.md) - [Mini Motorsport-Honoring Cars](https://www.trendhunter.com/trends/mini-john-cooper-works-1to6-edition.md) - [Special Edition Small Cars](https://www.trendhunter.com/trends/untold-edition.md) - [Celebratory Miniature Vehicles](https://www.trendhunter.com/trends/mini-20-years-edition.md) - [Exclusive Gold-Accented Minis](https://www.trendhunter.com/trends/mini-remastered.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md) - [Dynamic Electric Car Updates](https://www.trendhunter.com/trends/electric-countryman.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Electric Engine Upgrading Initiatives](https://www.trendhunter.com/trends/mini-recharged-project.md)