# Fake Movie Trailers Hammer & Coop Movie is Really a Mini Advertisement By Carlos Calderon | Published 2007-02-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-finally-unveils-the-mystery-of-hammer-coop-trailer References: [adrants](http://www.adrants.com/) & [hammerandcoop](http://hammerandcoop.com/) It looks like an action packed sexy movie trailer, but really its an advertisement for a Mini Cooper. **Implications** - This ad will definitely get the attention of its target audience, and I have to give credit to the creative minds behind it. With its humorous and playful take on a [retro-styled action movie](https://www.trendhunter.com/trends/maxi-babybel-ad), it is sure to both entertain people and inform them about the product simultaneously. Ads like this raise the possibility that we will see bigger and more [elaborate commercials](https://www.trendhunter.com/trends/he-got-money) from top companies in years to come. Having [mini-movies](https://www.trendhunter.com/trends/droga5s-wake-up) like this would definitely be more fun than watching the same old boring clips for household products between show breaks. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Mini-movie Ads:** Opportunity for companies to create entertaining and informative ads in the form of mini-movies. - **Humorous Marketing:** Opportunity for companies to use humor to capture audience attention and convey brand messaging. - **Innovative Commercials:** Opportunity for companies to create more elaborate and memorable commercials to stand out in a crowded market. ### Industries Being Reshaped - **Advertising:** Opportunities for advertising agencies to develop creative and out-of-the-box promotional strategies. - **Film/tv Production:** Opportunity for film and TV production companies to leverage their creativity to create engaging commercials for brands. - **Automotive Manufacturing:** Opportunities for automotive companies to stand out in a crowded market through creative and entertaining advertising strategies. ## Related on Trend Hunter - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md)