# Mini Dessert-Inspired Donuts Krispy Kreme Created Mini Dessert Doughnuts to Celebrate Small Wins By Katherine Pendrill | Published 2021-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mini-dessert-doughnuts References: [qsrmagazine](https://www.qsrmagazine.com/news/krispy-kreme-introduces-mini-dessert-doughnuts) & [businesswire](https://www.businesswire.com/news/home/20210111005066/en/KRISPY-KREME%C2%AE-Introduces-New-Dessert-Inspired-Mini-Doughnuts-Encourages-America-to-Celebrate-Every-%E2%80%98Mini%E2%80%99-Win) This year, [Krispy Kreme](https://www.trendhunter.com/trends/chocolate-glazed-mini) is making it easier to celebrate the small stuff with its new Mini Dessert Doughnuts. In 2021, Krispy Kreme wants fans to celebrate any accomplishment – no matter how small. And what better way to celebrate mini milestones than with mini donuts? That's where the brand's new Mini Dessert Doughnut Collection comes in. This limited-edition lineup consists of mini donuts inspired by four [fan-favorite desserts](https://www.trendhunter.com/trends/krispy-kreme-passport-to-italy-collection). Available as of January 11th, the new donuts include the Lemon Bar, Strawberry Cheesecake, Chocolate Chip Cookie Dough, and Birthday Cake mini doughnuts. As Krispy Kreme Chief Marketing Officer Dave Skena explains, “Coming off 2020, celebrating any and all wins – including small ones... Our Mini Dessert Doughnut Collection is a great way to celebrate the little wins to bring out the big smiles that keep us going.” Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebrating Small Wins:** There is an opportunity for other companies to create products that allow customers to celebrate small accomplishments. - **Mini Versions of Popular Products:** Other retailers can create mini versions of popular desserts or food items to offer variety to their customers. - **Limited-edition Products:** Creating limited edition products can drive excitement and buzz around a company's brand and products. ### Where This Applies - **Bakery:** Bakeries can create their own mini dessert-inspired products or showcase their own limited-edition offerings. - **Grocery:** Grocery stores can expand their bakery sections to include mini versions of popular desserts or create their own limited-edition products. - **Marketing and Advertising:** Marketing and advertising firms can create campaigns that focus on celebrating small wins and use limited-edition products in their promotions. ## Related on Trend Hunter - [Ultra-Rich Mini Chocolate Donuts](https://www.trendhunter.com/trends/chocolate-glazed-mini.md) - [Mini Pie-Inspired Donuts](https://www.trendhunter.com/trends/mini-pie-doughnuts.md) - [Miniature Springtime Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis.md) - [Miniature Mother's Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-minis-for-mom-collection.md) - [Mini Mother's Day Donutes](https://www.trendhunter.com/trends/minis-for-mom-collection.md) - [Miniature Springtime Donuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis-donuts.md) - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Mother's Day Mini Doughnuts](https://www.trendhunter.com/trends/sweet-minis-for-mom-doughnuts.md)