# Simplistic Carvertising Mini Cooper's Commercial Puts the Mini in Minimalism By Shelby Lee Walsh | Published 2009-07-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-coopers-commercial-minimalism References: [trendhunter](http://www.trendhunter.com/netbuzz) & [webguerillas.de](http://www.webguerillas.de/#/lang0/en/) Advertising Agency Webguerillas GmbH in Munich, Germany put the 'mini' in minimalism with their latest campaign for car brand Mini Cooper that aired in May 2009. This commercial features a simple black pen versus several inky markers. In the end, the plain simple pen wins out over the mass of ink-ridden marker corpses and the viewer discovers that the cat and mouse game has resulted in an inked representation of a Mini Cooper. **Implications** - The average shopper is altogether immune to the cacophony of loud, bright and urgent commercials that appear everywhere -- from billboards to newspaper. As a result, modern consumers are much more receptive of concise, [minimalist ads](https://www.trendhunter.com/trends/decaf-billboard). Any business that operates a large-scale publicity campaign would genuinely benefit by looking toward [simple advertising designs](https://www.trendhunter.com/trends/legitimate-you). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Advertising:** Businesses that use concise, minimalist ads can better reach modern consumers who are immune to loud and urgent commercials. - **Visual Metaphors:** Using simple visual metaphors like the Mini Cooper pen vs ink campaign can create a memorable and effective ad. - **Unexpected Endings:** Unexpected and clever endings like the inked Mini Cooper can leave a lasting impression on viewers. ### Sectors Adopting This - **Automotive:** Car companies can benefit from using minimalistic and visually creative ads like the Mini Cooper pen vs ink campaign. - **Advertising:** The advertising industry can explore minimalist designs and unexpected endings to reach modern consumers. - **Marketing:** Marketing departments of different industries can use visual metaphors and unexpected endings to make ads more memorable and effective. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reforged Automaker Designs](https://www.trendhunter.com/trends/charismatic-simplicity.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)