# Life-Sized Snow Globes The Mini Cooper Snow Globes Shakes Things Up with the New MINI Countryman By Amanda Chang | Published 2010-12-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-cooper-snow-globes References: [notcot.org](http://www.notcot.org/post/36751/) & [paper-plane.fr](http://www.paper-plane.fr/2010/12/mini-boule-a-neige/) I am loving the [new marketing strategy](https://www.trendhunter.com/trends/december-to-remember-campaign) by car company MINI as they place their new MINI Countryman car into Mini Cooper snow globes. A brilliant concept to go along with their campaign slogan, MINI is telling users to literally "Shake Things Up" by using their MINI Countryman. Featuring a new four-door design, this is a car you won't want to pass up. These Mini Cooper snow globes can be found in Herald Square in NYC and 3rd Street Promenade in LA. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Life-sized Snow Globes:** Creating life-sized snow globes as a unique marketing strategy - **Interactive Marketing:** Using interactive elements like snow globes to engage customers and promote products - **Physical-digital Integration:** Blending the physical experience of snow globes with the digital aspect of marketing campaigns ### Sectors Adopting This - **Automotive:** Opportunity to disrupt the automotive industry with creative marketing techniques like life-sized snow globes - **Advertising:** Innovative advertising techniques that involve interactive marketing elements like snow globes - **Retail:** Combining physical and digital experiences through unique retail displays such as life-sized snow globes ## Related on Trend Hunter - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Celebratory Miniature Vehicles](https://www.trendhunter.com/trends/mini-20-years-edition.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md) - [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md) - [Ruggedly Sculpted EV Models](https://www.trendhunter.com/trends/mini-countryman-e.md)