# Severed Limb Stunts A Model of a Severed Leg is the Star of This Mini Cooper Advertising Stunt By Laura McQuarrie | Published 2014-10-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-cooper-advertising References: [coloribus](http://www.coloribus.com/adsarchive/prints/mini-leg-19772605/resizes/1024/) & [mini](https://www.mini.ca/) This unique [Mini Cooper advertising stunt](https://www.trendhunter.com/trends/mini-and-deus-ex-machin) wouldn't fit in anywhere else but the International Horror Film Festival, so it's oddly perfect for the event. Advertising the car's automatic gear box, the ad takes the form of a severed leg, with a toe tag that reads: "Why would you need two legs?" Since the Mini Cooper's automatic gear box means that you only need one leg to drive, a replica of a useless, hairy leg was dropped off in the lobby of the event, causing curious horror fans to go and check out the out-of-place limb. Considering that it's also just about Halloween, this [spooky ad](https://www.trendhunter.com/trends/scary-good-campaign) is pretty spot on, although it would probably freak people out if it was displayed anywhere other than inside of the International Horror Film Festival. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** The use of unique and unconventional advertising stunts to engage and captivate audiences. - **Contextual Marketing:** Creating ads that are specifically tailored to a particular event or occasion to enhance relevance and impact. - **Disruptive Promotions:** Utilizing disruptive and unexpected promotional strategies to grab attention and generate buzz. ### Who This Affects Most - **Automotive:** The automotive industry can explore creative and unconventional ways to promote unique features of their vehicles. - **Film and Entertainment:** The film and entertainment industry can leverage interactive and contextually relevant advertising to create immersive experiences for fans. - **Event Management:** Event management companies can incorporate disruptive promotions to make their events more memorable and exciting. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Creepy Severed Hand Toys](https://www.trendhunter.com/trends/wednesday-thing.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)