# Micro-Car Rental Services The MINIster MINI Campaign Lets You Rent a Miniscule Auto By Gemma Vardon | Published 2012-12-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-car-hire References: [telegraph](http://www.telegraph.co.uk/news/picturegalleries/picturesoftheday/9723729/Pictures-of-the-day-5-December-2012.html?frame=2418682) & [mini](http://www.mini.co.uk/) MINIster's MINIs is a new car hire scheme launched in London where you can rent MINIs by the hour. The Fun Hire Service is based in Berkeley Square, London's West End. The fleet of [MINI Coopers](https://www.trendhunter.com/trends/mini-spaceman-hatchback) are available this week as an [alternative form of fun transport](https://www.trendhunter.com/trends/really-good-mood-machine) for commuters and shoppers in the capital. The MINI car hire scheme has been launched in London to put a smile on faces -- especially after London was named the city to have the least amount of fun in in the UK. The MINI car hire is based on a new finance package to make MINIs more available to the masses so everyone can experience the driving fun you get behind the wheel. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Micro-car Rental Services:** MINIster's MINIs car hire scheme offers a new micro-car rental service that allows customers to rent MINIs by the hour. - **Alternative Transportation Options:** The MINIster MINI campaign provides an alternative form of transport for commuters and shoppers in London. - **Increased Accessibility to Fun Cars:** The new finance package by MINIster's MINIs aims to make MINIs more available to a wider audience, ensuring that everyone can experience the joy of driving one. ### Where This Applies - **Car Rental:** The micro-car rental service offered by MINIster's MINIs creates new opportunities in the car rental industry for small, compact vehicles. - **Transportation:** The MINIster MINI campaign introduces a unique form of alternative transportation, expanding the options available to commuters and shoppers in urban areas. - **Automotive Finance:** The finance package offered by MINIster's MINIs presents an opportunity for disruptive innovation in the automotive finance sector, making fun cars more accessible to a broader customer base. ## Related on Trend Hunter - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Electric Engine Upgrading Initiatives](https://www.trendhunter.com/trends/mini-recharged-project.md) - [Celebratory Miniature Vehicles](https://www.trendhunter.com/trends/mini-20-years-edition.md) - [All-Electric Tiny Crossover Cars](https://www.trendhunter.com/trends/mini-aceman.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md) - [Automaker Brand E-Bikes](https://www.trendhunter.com/trends/e-bike-1.md) - [Designer Edition Hatchbacks](https://www.trendhunter.com/trends/mini-paul-smith-edition.md) - [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md)