# Interactive Webcam Ads Mini Cabrio Augmented Reality Campaign By Elsa Blaine | Published 2009-02-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-cabrio-web-cam-augmented-reality-campaign References: [cherryflava](http://www.cherryflava.com/cherryflava/2009/02/mini-makes-a-print-ad-come-alive.html) This cool high-tech [interactive ad campaign](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) for Mini Cabrio cars is a cool innovation in marketing. The campaign begins as a print ad with instructional symbols that act as video registry marks. The user visits the appropriate web site and holds the image up to their web camera. Through a miracle of computer software and hardware a Mini Cabrio appears on the projected print ad. As the page is moved around the cars moves as well, allowing for a [virtual 3-D view](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) of the cute little convertible. It's easier to understand if you watch the video clip here which shows the making of the campaign and how it works. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Utilizing augmented reality technology in advertising campaigns creates an immersive and engaging experience for consumers. - **Webcam Technology:** Advancements in webcam technology enable interactive experiences by tracking and responding to physical objects in real-time. - **Virtual 3D Viewing:** Virtual 3D viewing capabilities allow consumers to experience products in a realistic and interactive way. ### Industries Being Reshaped - **Automotive:** The automotive industry can leverage interactive webcam ads to showcase vehicles and offer virtual test drives, providing customers with a unique and engaging car-buying experience. - **Advertising and Marketing:** The advertising and marketing industry can incorporate augmented reality technology into campaigns to create interactive and memorable brand experiences that capture consumer attention. - **Consumer Electronics:** Consumer electronics companies can explore webcam technology to enhance product demonstrations and interactive experiences, allowing customers to virtually interact with devices before making a purchase. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md)