# Open-Roof Car Washes Mini Cabrio Tries To Go Viral With A Soaking Experiment By Alex Sass | Published 2009-01-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-cabrio-tries-viral References: [youtube](http://www.youtube.com/watch?v=UfaDA1bR8rU) & [miniunited](http://www.miniunited.com/web/guest/car-wash/viral) According to Mini, the aim of this convertible ad is “To prove how always open the new Mini Cabrio and its drivers really are.” Mini had four big-time cabrio fans take part in an experiment with the new cars—they got to drive Mini Cabrios through a [car wash](https://www.trendhunter.com/trends/goldfish-car-wash), with the top down! There have been mixed reaction regarding the realism, but it's a funny video and something lighthearted. **Implications** - A great way to promote your product or service is to create a [viral video](https://www.trendhunter.com/trends/where-have-you-been) that can easily reach a broad target audience. These sorts of promotions are very cost-effective if done correctly. Businesses that focus on their online presence can better ensure their integration into modern times. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 2% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Open-roof Experiences:** Opportunity for businesses to offer unique and adventurous experiences for customers with open-roof designs. - **Viral Marketing Campaigns:** Creating humorous and relatable campaigns to promote products can have a major impact on a brand's online presence. - **Convertible Innovations:** With the success of the Mini Cabrio's open-roof design, car manufacturers may focus on creating more innovative convertible designs. ### Where This Applies - **Automotive:** Opportunity for car manufacturers to create more convertible designs that appeal to those seeking an adventurous driving experience. - **Car Wash:** Open-roof car washes may attract customers looking for a unique and thrilling experience while getting their cars cleaned. - **Marketing and Advertising:** Viral marketing campaigns that focus on humor and relatability can be a cost-effective way for businesses to reach a large audience. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Special Edition Seaside Vehicles](https://www.trendhunter.com/trends/mini-convertible-seaside-edition.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [AR Car Wash Games](https://www.trendhunter.com/trends/car-wash-game.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)