# Frozen Dessert Sampler Specials The Dairy Queen Mini Blizzard Flight Lets Patrons Try Treats By Michael Hemsworth | Published 2019-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mini-blizzard-flight References: [chewboom](https://www.chewboom.com/2019/05/01/dairy-queen-unveils-new-brownie-dough-blizzard-and-new-mini-blizzard-flight-tray/) & [dairyqueen](https://www.dairyqueen.com) The Dairy Queen Mini Blizzard Flight has been unveiled by the brand as a new option for patrons who are looking to try out different varieties instead of opting for a larger serving of just one. The Blizzard dessert tray consists of three [Mini Blizzard Treats](https://www.trendhunter.com/trends/cone-and-blizzard) that can be ordered in any classic flavor or any of the new seasonal options that are launching for summer. This speaks to consumer preferences for [personalized food options](https://www.trendhunter.com/trends/ice-cream-variety-packs) and is sure to be a hit amongst consumer demographics like Millennials who might be familiar with [flights of beer](https://www.trendhunter.com/trends/mini-butter-cake-flight) that are commonly found at breweries for tastings. The Dairy Queen Mini Blizzard Flight will only be available at participating locations for a limited-time at a special price point. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mini Dessert Flights:** Restaurants and food brands can introduce new mini dessert flights to cater to consumer preferences for personalized food options and offer more variety. - **Personalized Tastings:** Companies across industries can offer personalized tastings or flights, inspired by the popularity of drinks tastings, for consumers to try out and explore different products. - **Limited-time Specials:** Brands can offer limited-time specials or menu items to create a sense of urgency and encourage consumers to try new products. ### Who This Affects Most - **QSR:** Quick service restaurants like Dairy Queen can introduce mini dessert flights and other personalized options to attract more customers and increase sales. - **Breweries:** Breweries can expand their offerings beyond just drinks and offer food flights or pairing flights to create a unique experience for consumers. - **Retail:** Retailers can incorporate food tastings or sample specials in-store to attract more foot traffic and offer customers an opportunity to try new products. ## Related on Trend Hunter - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Indulgent Autumnal Ice Creams](https://www.trendhunter.com/trends/fall-blizzard-menu.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Winter-Themed Blended Desserts](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard.md) - [Icy QSR Dessert Menus](https://www.trendhunter.com/trends/dairy-queen-holiday-menu.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Summery Ice Cream Menus](https://www.trendhunter.com/trends/dairy-queen-blizzard-menu.md) - [Fall-Ready Frozen Treats](https://www.trendhunter.com/trends/dairy-queen-1.md)