# British Detective Microcars The MINI Baker Street is Inspired by Sherlock Holmes By Michael Hines | Published 2012-01-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mini-baker-street References: [carbuzz](http://www.carbuzz.com/news/2012/1/20/Pre-Olympic-Release-Baker-Street-Special-Edition-by-MINI-7706910/) The 2012 London Olympics are still a few months away, but MINI is celebrating early with the release of the MINI Baker Street special edition. This new MINI has a sleekly redesigned interior and exterior and gets its name from a famous character from British literature. The MINI Baker Street gets its name from the street where [Sir Arthur Conan Doyle's Sherlock Holmes](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case) lived. This new MINI won't solve any crimes, but it will get you around London in style. The special edition has a [grey and black interior](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china) and a sits on a set of 16-inch wheels. A 122hp engine sits under the hood with a six-speed manual transmission standard (automatic is optional). MINI is throwing all of its weight behind the London games and is sure to debut a few more special edition MINIs before the start of the Summer Olympics on July 27th. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Special Edition Vehicles:** The release of a special edition MINI Baker Street creates an opportunity for companies to innovate and create unique vehicles with special features and functions. - **Literary-inspired Designs:** The MINI Baker Street special edition, inspired by a character from British literature, shows an opportunity for companies to create designs based on literary characters and themes. - **Event-related Merchandise:** MINI's release of the MINI Baker Street special edition in celebration of the London Olympics shows an opportunity for companies to create event-related merchandise for major events and markets. ### Where This Applies - **Automotive:** The MINI Baker Street special edition provides an opportunity for automakers to create special features and designs that cater to specific audiences and interests. - **Publishing:** The literary-inspired design of the MINI Baker Street shows an opportunity for publishers to license their intellectual properties for merchandise or innovative projects. - **Event Planning:** The release of the MINI Baker Street special edition in celebration of the London Olympics shows an opportunity for event planning companies to offer unique, event-related merchandise and services. ## Related on Trend Hunter - [Mini Motorsport-Honoring Cars](https://www.trendhunter.com/trends/mini-john-cooper-works-1to6-edition.md) - [Special Edition Small Cars](https://www.trendhunter.com/trends/untold-edition.md) - [Celebratory Miniature Vehicles](https://www.trendhunter.com/trends/mini-20-years-edition.md) - [Special Edition Seaside Vehicles](https://www.trendhunter.com/trends/mini-convertible-seaside-edition.md) - [Exclusive Gold-Accented Minis](https://www.trendhunter.com/trends/mini-remastered.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Automaker Brand E-Bikes](https://www.trendhunter.com/trends/e-bike-1.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md)