# Sexually Oriented Brews Purple Hand Beer and Salamandra by Minerva are the First "Queer Beers" By Peter Vallas | Published 2011-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minerva References: [bit.ly](http://bit.ly/dZR0pB) & [cerveceriaminerva](http://www.cerveceriaminerva.com/) Mexican brewing company [Minerva](https://www.trendhunter.com/trends/cannsell) has been making news recently with their creation of the world's first [gay beers](https://www.trendhunter.com/trends/queer-spirits). These honey-ales are more for just taste -- they are marketed to the gay population. Minerva created two beers called Purple Hand Beer and Salamandra. The names play off gay themes and feature [cool bottle packaging](https://www.trendhunter.com/trends/core-legends). Another unique attribute featured in the packaging is that the label on the beer bottles peel off and are meant to be worn as a symbol of gay-lesbian pride. These first "queer beers" are set to debut in Japan, Mexico and Colombia, while many have reported already seeing it in restaurants and bars across Mexico. This unique product deployment by Minerva breweries is their involvement in supporting the gay communities worldwide and hopes to make Minerva beers a choice for not just for same-sex couples, but for everyone. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **LGBTQ+ Marketing:** Opportunity for businesses to create products and marketing campaigns targeted towards the LGBTQ+ community. - **Identity-specific Branding:** Brands can create identities around specific groups and cultures to appeal to the people within them. - **Unconventional Packaging:** Creative packaging can attract attention and make a brand stand out in the market. ### Where This Applies - **Beverage Industry:** Beverage companies can create niche products targeted towards specific communities, such as the LGBTQ+ community. - **Marketing and Advertising Industry:** Marketing and advertising firms can play a key role in developing LGBTQ+ targeted campaigns for brands. - **Tourism Industry:** Destinations marketing themselves as LGBTQ+ friendly can attract travelers looking for welcoming environments. ## Related on Trend Hunter - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Pride-Themed Beer Launches](https://www.trendhunter.com/trends/tea-time-lemon-wheat.md) - [Inclusive Beer Brand Guides](https://www.trendhunter.com/trends/beers-and-queer-history.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [LGBTQ+ Vodka Sodas](https://www.trendhunter.com/trends/gay-water.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md)