# Minimalist Mineral Water Cans Calm & Stormy Sources Its Spring Water from Under a Dormant Volcano By Laura McQuarrie | Published 2018-11-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mineral-water-can References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/11/calm-stormy.html) & [calmandstormy](https://calmandstormy.com/) Calm & Stormy packages its still and [sparkling Australian spring water](https://www.trendhunter.com/trends/sparkling-mineral-water) in eco-friendly mineral water cans with minimal details. The brand sources its spring water from under a dormant volcano in Victoria and over the course of a 30-year journey, the water naturally becomes purified and enriched with minerals as it filters through the volcanic rock. Calm & Stormy's [fruit juice blends](https://www.trendhunter.com/trends/cawston-press-sparkling-water) set themselves apart in colorful cans and bold flavors like Blood Orange, Tasmanian Raspberry and Pink Lady Apple, each of which is locally sourced. For packaging its products, Calm & Stormy favors [recyclable metal materials over plastic](https://www.trendhunter.com/trends/recyclable-aluminum-bottles), which helps the beverages cool down faster and hold carbonation. The use of this eco-friendly material is particularly noteworthy, as there are reportedly no other water beverages packaged in aluminum cans in Australia. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Calm & Stormy's use of recyclable metal materials over plastic presents an opportunity for companies to prioritize sustainable packaging choices. - **Locally Sourced Ingredients:** Calm & Stormy's use of locally sourced fruit juice blends can inspire other beverage companies to prioritize supporting local farmers and suppliers. - **Volcanic Spring Water:** The unique sourcing of Calm & Stormy's mineral water from under a dormant volcano presents an opportunity for companies to explore innovative ways to source and market their own water products. ### Who This Affects Most - **Beverage Industry:** Calm & Stormy's use of eco-friendly packaging and locally sourced ingredients presents opportunities for other beverage companies to follow suit. - **Sustainability Industry:** Calm & Stormy's prioritization of sustainable packaging choices can inspire other industries to explore eco-friendly options. - **Natural Resources Industry:** Calm & Stormy's unique sourcing of mineral water from under a dormant volcano could inspire innovation in the natural resources industry for water sourcing and purification techniques. ## Related on Trend Hunter - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Convenience-Focused Sparkling Water Packaging](https://www.trendhunter.com/trends/bottle-packagings.md) - [Extra-Strong Sparkling Waters](https://www.trendhunter.com/trends/mtn-wtr.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md)