# Illustrated Mineral Water Branding Nongfu Spring Mineral Water Features Fairytale-Themed Labels By Jana Pijak | Published 2016-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mineral-water-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/nongfu-spring-mineral-water.html) Nongfu's mineral water branding draws inspiration from old world fables and fairytales and is conceived by the UK-based design agency Horse. Collaborating with Horse's creative team and illustrator Brett Ryder, the Chinese spring mineral water distributor opts for packaging that is both playful and eye-catching. Featuring various woodland scenes that are far from ordinary, each of Nongfu's bottle labels brings a different [fairytale theme](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions) to life. While certain labels feature a frog who sports a tuxedo jacket and butterfly wings, others depict suited bears who stand under a tree bearing fresh fish. These and other whimsicial illustrations adorn each Nongfu water bottle, appealing to a young demographic of art fans. This mineral water branding blends a [functional bottles design](https://www.trendhunter.com/trends/bottle-packagings) with mystical art work that consumers of all ages will appreciate. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fairy Tale Branding:** Incorporating fairytale-themed labels in product branding can create a more playful and eye-catching image that appeals to a younger demographic. - **Whimsical Illustrations:** Incorporating unique and whimsical illustrations on product packaging can attract consumers of all ages and make the product stand out on shelves. - **Functional Design with Artwork:** Integrating functional bottle design with mystical and unique art work can make a product more intriguing and appealing to consumers. ### Sectors Adopting This - **Beverage:** Beverage companies can use fairy tale branding to attract a younger demographic and create a more unique and eye-catching image that separates them from competitors. - **Packaging and Labeling:** Packaging and labeling companies can offer unique illustrations and label designs to help products stand out on shelves and appeal to consumers of all ages. - **Illustration Design:** Illustration design companies can work with businesses to create unique and playful designs that appeal to a wide range of consumers and make their products more visually appealing. ## Related on Trend Hunter - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Cartoon-Branded Aluminum Water Packaging](https://www.trendhunter.com/trends/b-water-beverage.md) - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md)