# Mineral SPF Primers Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion By Laura McQuarrie | Published 2024-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mineral-unseen-sunscreen References: [instagram](https://www.instagram.com/p/C4_NDy2uLjJ/?hl=en) & [supergoop](https://supergoop.com/products/mineral-unseen)  Mineral sunscreens are notorious for their thick consistency and leaving a noticeable residue on the skin, and [Supergoop](https://www.trendhunter.com/trends/unseen-sunscreen-stick)!'s newest formula, Mineral Unseen Sunscreen SPF 40, tackles these pain points. This weightless, scent-free [mineral sunscreen](https://www.trendhunter.com/trends/good-weather-skin) is as beneficial as ever for those with sensitive skin but it features an enhanced formula that seamlessly blends in to support all skin types and tones. Best of all, this non-comedogenic formula doubles as a makeup-gripping primer and offers water- and sweat-resistance for 40 minutes. While the all-new Mineral Unseen Sunscreen has a cloud-like formula and leaves only a sheer, natural finish on the face, the previously released Unseen Sunscreen is a traditional SPF in a 100% invisible gel format. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 70% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cloud-like Formulas:** Innovative sunscreen products are evolving to offer cloud-like textures that provide a sheer, natural finish on the skin. - **Multipurpose Sunscreen Products:** Sunscreen brands are creating products that double as makeup-gripping primers, catering to consumers looking for versatile skincare solutions. - **Enhanced Mineral Sunscreen Blends:** Brands are developing mineral sunscreen formulas that seamlessly blend into the skin to support various skin types and tones, addressing the common issues of thick consistency and residue. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry has opportunities to innovate by developing lightweight, cloud-like sunscreen products that offer enhanced benefits for different skin types. - **Cosmetics Industry:** The cosmetics industry can explore creating dual-purpose products like sunscreen primers that improve makeup application and provide sun protection. - **Beauty Technology Sector:** The beauty technology sector is positioned to disrupt the market by introducing cutting-edge mineral sunscreen blends that seamlessly interact with various skin tones while offering water- and sweat-resistance. ## Related on Trend Hunter - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Orange-Based Mineral Sunscreens](https://www.trendhunter.com/trends/100-mineral-sunscreens.md) - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md)