# Pure Summer Sunscreens The Honest Company's Mineral Sunscreen Lotion is Playful and Summery By Laura McQuarrie | Published 2014-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mineral-sunscreen-lotion References: [thedieline](http://www.thedieline.com/blog/2014/6/24/the-honest-companys-sunscreen-family) & [honest](https://www.honest.com/bath-and-body/sunscreen-spf-30) The Honest Company's [mineral sunscreen lotion](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen) is made to provide simple and pure sun protection, which is surprisingly difficult to find when looking for a sunblock. As much as sunscreen is designed to protect your skin from things like the intensity of the sun's rays and skin cancer, a lot of lotions end up being loaded with [harmful chemicals](https://www.trendhunter.com/trends/sensitive-nontinted-mineral-sunscreen) that are really no better for you. Honest Sunscreen is a non-whitening and mineral-based formula that comes in [lotion, spray and stick form](https://www.trendhunter.com/trends/hydrating-serum-lotion), with packaging that's designed to be fun and family-friendly. The containers have a playful seaside theme and include charming details like an anchor holding down the UPC label on the bottom of the packages, subtly suggesting that the products be paired with outdoor water activities rather than something harmful like sunbathing. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Sunscreens:** There is a growing demand for sunscreens made with natural and non-harmful ingredients. - **Family-friendly Packaging:** The use of playful and appealing packaging designs can attract families and encourage them to choose a specific brand. - **Multipurpose Sunscreen Products:** There is a trend towards sunscreens that come in various forms (lotions, sprays, sticks) to cater to different preferences and needs. ### Industries Being Reshaped - **Skincare:** The skincare industry can tap into the demand for natural sunscreens and develop innovative products with non-toxic formulations. - **Packaging:** The packaging industry can explore creative and family-friendly designs that appeal to parents and children. - **Outdoor Recreation:** The outdoor recreation industry can collaborate with sunscreen brands to provide multipurpose products that enhance the experience of outdoor activities. ## Related on Trend Hunter - [Friendly Mineral Sunscreen Lines](https://www.trendhunter.com/trends/aveeno-sunscreens.md) - [Kid-Focused Mineral Gel Sunscreens](https://www.trendhunter.com/trends/mineral-gel-sunscreen.md) - [Vegan Mineral Sunscreen Formulations](https://www.trendhunter.com/trends/hustle-butter.md) - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md) - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf.md) - [Multi-Functional Moisturizing Sunscreens](https://www.trendhunter.com/trends/mineral-moisturizing-sunscreen.md) - [Next-Gen Mineral Sunscreens](https://www.trendhunter.com/trends/good-weather-skin.md) - [Kid-Friendly Fragrance-Free Mineral Sunscreens](https://www.trendhunter.com/trends/fragrancefree-mineral-sunscreen.md) - [Clear Zinc Sunscreens](https://www.trendhunter.com/trends/mineral-zinc-sunscreen.md)