# Silky Mineral Moisturizers DTB's Mineral Moisturizer Offers Fresh, Radiant & Lightweight Coverage By Riley von Niessen | Published 2019-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mineral-moisturizer References: [dtbinc](https://dtbinc.ca/collections/best-sellers/products/face) DTC Inc., a Canadian luxury beauty brand that's known to craft its products with high-quality and chemically clean ingredients, now offers a Mineral Moisturizer. The moisturizer is ideal for those who are looking for [lightweight, natural-looking coverage](https://www.trendhunter.com/trends/brightening-gel-cream) that hides away any imperfections but doesn't look overdone. When a little more coverage is needed, the moisturizer can be layered to further perfect the complexion as well. A total of 14 different shades are offered in the formula to suit different consumer needs, including three color-correcting shades of peach, lilac and mint. What makes the coverage so seamless and natural looking is DTB's inclusion of [silk particles](https://www.trendhunter.com/trends/silk-hydrator), which are pre-coated with star-shaped titanium dioxide. This gives the Mineral Moisturizer a fresh, radiant and completely even finish. With versatile coverage and a flawless finish, the Mineral Moisturizer combines a primer, concealer, foundation and setting powder all into one product. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Chemically Clean Beauty:** Opportunity for creating luxury beauty products with high-quality and chemically clean ingredients. - **Natural-looking Coverage:** Opportunity to develop lightweight and natural-looking cosmetics that hide imperfections without looking overdone. - **Multifunctional Beauty Products:** Opportunity to create products that combine multiple functions (e.g., primer, concealer, foundation, setting powder) in one. ### Where This Applies - **Luxury Beauty:** Disruptive innovation opportunities to create chemically clean and high-quality luxury beauty products. - **Cosmetics:** Opportunities to develop natural-looking cosmetic products that provide lightweight coverage. - **Personal Care:** Opportunities to create multifunctional beauty products that simplify consumers' skincare routines. ## Related on Trend Hunter - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf.md) - [Skin-Protecting Tinted Moisturizers](https://www.trendhunter.com/trends/tinted-moisturizers2.md) - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Daily Sheer Tint Sunscreens](https://www.trendhunter.com/trends/silkscreen.md) - [Premium Silky Skin Hydrators](https://www.trendhunter.com/trends/silk-hydrator.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md)