# Death Wish Sodas Mineirinho Zero Campaign By Ayman | Published 2008-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mineirinho-zero-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/mineirinho_zero_guillotine) & [ps10.br](http://www.ps10.com.br/) Advertising agency PS10, Rio de Janeiro must be extremely confident in the interest and love for the [new Mineirinho Zero drink](https://www.trendhunter.com/trends/break-from-artificial) in order to portray it as the last request of a criminal before he’s hanged, electrocuted or has his head cut off in the guillotine. And the criminals take the sip with a wide smile on their faces. Now that is what I call real love of the product. What I like about these ads is that bottles of Mineirinho Zero are shown experiencing the same fate as the criminal in a small image on each [print ad](https://www.trendhunter.com/trends/rc-cola-campaign). It’s always fun to look at a [soda bottle being electrocuted](https://www.trendhunter.com/trends/hurts-real-good)… The creative team who worked on the October 2008 campaign includes creative/art director Digo Souto, copywriter Felipe Gaúcho, and photographer Manufatura Digital. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Shocking Marketing Campaigns:** The use of controversial ad campaigns that shock viewers into paying attention to the product being advertised. - **Emotion-driven Advertising:** Advertising that appeals to consumers' emotions, rather than just focusing on product features and benefits. - **Personification of Products:** Advertising that gives products human-like qualities and emotions to create a deeper connection with consumers. ### Where This Applies - **Beverage Industry:** Innovative marketing campaigns that focus on creating a strong emotional connection to a particular beverage brand or drink. - **Advertising Industry:** Disruptive innovation opportunities in creating unique and thought-provoking ad campaigns that push boundaries and challenge conventional advertising methods. - **Photography Industry:** Innovative and creative photography techniques used in ad campaigns that help products stand out and make a lasting impression. ## Related on Trend Hunter - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md)