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# Chef-Created Artisanal Edibles
Mindy's Edibles Have Gourmet Flavors Like Glazed Clementine Orange

By Laura McQuarrie | Published 2020-02-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mindys-edibles
References: [businesswire](https://www.businesswire.com/news/home/20200204005351/en) & [mindysedibles](http://www.mindysedibles.com)

Mindy's Edibles, created by [James](https://www.trendhunter.com/trends/james-gin-gin-jaaag) Beard Award-winning Chef Mindy Segal, is now introducing a refreshed brand identity and six new flavors for its [artisanal gummies](https://www.trendhunter.com/trends/functional-cannabis-gummies). Mindy's Edibles sets itself apart as the industry's first culinary-backed, [cannabis-infused edibles](https://www.trendhunter.com/trends/matcha-mochis) brand and offers precisely dosed products with a focus on premium flavors.

The vegetarian-friendly, non-GMO gummies are being introduced in new flavors like Lush Black Cherry, Cool Key Lime Kiwi, Botanical White Grapefruit, Honey Sweet Melon and Glazed Clementine Orange, which combines notes of kumquat, clementine and candied orange rind. All of these new flavors from Mindy's Edibles take inspiration from California's abundance of fresh produce and farmer's markets. These gummies appeal to adults in the California market who have an appreciation for premium, artisanal cannabis creations.

Image Credit: Mindy's Edibles

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 25% | Activity: 42% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Culinary-backed Cannabis Edibles:** Opportunity to disrupt the edibles industry by infusing cannabis products with gourmet flavors created by award-winning chefs.
- **Vegetarian-friendly Gummies:** Opportunity to tap into the growing market of vegetarian consumers by offering cannabis-infused gummies that are meat-free and non-GMO.
- **California-inspired Flavors:** Opportunity to attract consumers in California by incorporating flavors inspired by the abundance of fresh produce and farmer's markets.

### Sectors Adopting This

- **Cannabis Edibles:** Opportunity to innovate and dominate the cannabis edibles market with culinary-backed products that offer premium flavors.
- **Vegetarian Food:** Opportunity to disrupt the vegetarian food industry by introducing cannabis-infused gummies that are vegetarian-friendly and made with non-GMO ingredients.
- **Artisanal Food:** Opportunity to expand into the artisanal food market by offering cannabis-infused gummies with unique, gourmet flavors inspired by California's culinary scene.

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