# Progressive Female Representation Campaigns Dove and Mindshare Joined to Redefine Beauty Standards By Riley von Niessen | Published 2017-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mindshare References: [adweek](http://www.adweek.com/creativity/how-dove-is-hacking-photography-to-change-the-way-advertising-depicts-women/) & [vimeo](https://vimeo.com/212540553) It's no secret that women are often objectified in the media, and that the effects of it can be incredibly damaging -- so in order to take a stand against this form of sexism, [Dove](https://www.trendhunter.com/trends/real-virtual-beauty) teamed up with [Mindshare](https://www.trendhunter.com/trends/vaseline-world) to "hack" the web. As search results for things like "beautiful women" often pull up a series of photoshopped models in lingerie and swimsuits, women often develop skewed ideas of what's realistic within society. As the vast majority of women can't even identify with these representations, Dove and Mindshare decided to alter the algorithms so that certain search results like "beautiful women" and "real women" would be much more realistic. Photographers from all over the world joined the cause so that there'd be even more stock images for people to look through. In addition, advertisers and agencies were reached out to, and asked to use the realistic images rather than the detrimental ones. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Realistic Representation Campaigns:** Campaigns that prioritize realistic representation in media to combat objectification and body shaming. - **Algorithmic Changes:** Altering search algorithms and other digital tools to promote more realistic representation and combat harmful imagery. - **Industry-wide Shifts:** Changes across industries such as advertising, fashion, and media to prioritize realistic representation and disrupt traditional standards of beauty. ### Industries Being Reshaped - **Advertising:** Opportunities for brands and marketers to create more inclusive and realistic campaigns that resonate with diverse audiences. - **Fashion:** Opportunities for designers and fashion brands to feature more diverse body types and representations in their advertising and runway shows. - **Media:** Opportunities for media outlets and publishers to shift away from objectifying and harmful imagery and prioritize more realistic representation in their content. ## Related on Trend Hunter - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md)