# Post-It Story Boards This Mindset Films Campaign Asserts that Good Ideas Need Execution By Amelia Roblin | Published 2012-09-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mindset-films-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/mindset_films_king_kong) & [yeahcom.br](http://www.yeahcom.com.br/) The concept behind this Mindset Films campaign is a straightforward one, reminding people that it often isn't enough to simply come up with an idea and have it, alone, impress people. Advertising a production studio specifically, this [series of three prints](https://www.trendhunter.com/trends/outdoor-advertising-campaign) demonstrates how, in this industry, a good story needs talented people to tell it. The first of the ads features the Chrysler Building in New York, the second is a shot of the moon and the third is of an empty ocean at night. They're meant to be the settings of King Kong, E.T. and Titanic, but there are no characters or props to be found. The Yeah! agency based the Mindset Films campaign around the use of [sticky notes](https://www.trendhunter.com/trends/m-note) in place of developed ideas, complete images and even full-blown actors and sets. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Mindset Films:** Disruptive innovation opportunity: Exploring new storytelling techniques using minimalist settings and sticky notes for idea development in the film industry. - **Creative Advertising Campaigns:** Disruptive innovation opportunity: Utilizing unconventional advertising methods, such as using minimalist settings and sticky notes, to capture audience attention and communicate brand messages effectively. - **Storytelling Techniques:** Disruptive innovation opportunity: Developing innovative storytelling techniques that rely on minimalistic elements, encouraging audience engagement through imagination and personal connection. ### Sectors Adopting This - **Production Studios:** Disruptive innovation opportunity: Integrating minimalist storytelling techniques, like the use of sticky notes and minimal sets, to create cost-effective and visually impactful productions. - **Advertising Agencies:** Disruptive innovation opportunity: Experimenting with unique advertising methods, such as minimalist imagery and sticky notes, to create memorable and attention-grabbing campaigns. - **Film Industry:** Disruptive innovation opportunity: Embracing minimalist approaches to storytelling using sticky notes and simple settings, maximizing creativity while reducing production costs. ## Related on Trend Hunter - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Hybrid Virtual Brainstorming Apps](https://www.trendhunter.com/trends/postit-note-app.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Creative Planning Boards](https://www.trendhunter.com/trends/creativit-12.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)