# Boldly Accented Outwear Capsules DGK's Fall 2024 is Dubbed Mindset Collection By Kalin Ned | Published 2024-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mindset-collection References: [dgk](https://dgk.com/en-ca/collections/dgk-mindset-collection-fall-2024) DGK’s Fall 2024 'Mindset Collection' offers a distinct mix of streetwear by blending classic outerwear styles with [bold cultural motifs](https://www.trendhunter.com/trends/5th-quarter-collection). The range includes letterman jackets, embroidered fleece, and graphic tees. The capsule is shot at the Rose Bowl to underline a connection to LA's iconic street culture. The color palette is rich, with dark tones of black, brown, and burgundy, accented by brighter elements. Religious imagery and DGK’s signature slogan — 'Those Who Come From Nothing' — are featured throughout. This serves to reinforce its connection to its urban roots. DGK’s Fall 2024 'Mindset Collection' engages in fashion storytelling through evocative product names and their connection to a specific cultural narrative, as well as the intricate symbology behind the graphics that adorn the silhouettes. This adds a layer of depth that may resonate with those looking for [streetwear that goes beyond simple design](https://www.trendhunter.com/trends/connect-with-people). Image Credit: DGK ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 42% | Freshness: 29% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Culturally-inspired Streetwear:** Blending traditional outerwear with bold cultural motifs creates a unique market niche. - **Narrative-driven Fashion:** Embedding evocative stories and cultural narratives within clothing lines adds emotional value. - **Symbolic Fashion Graphics:** Intricate symbology and graphics offer deeper connections to urban roots and communities. ### Where This Applies - **Streetwear Fashion:** The market benefits from integrating powerful cultural and urban themes. - **Fashion Design:** Incorporating storytelling into design elevates consumer engagement and brand loyalty. - **Graphic Design:** Creative graphics and symbology enhance the visual appeal and depth of fashion items. ## Related on Trend Hunter - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md) - [Durable Fall-Ready Streetwear](https://www.trendhunter.com/trends/yardsale-6.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Minimal Fall-Ready Luxe Streetwear](https://www.trendhunter.com/trends/fear-of-god-3.md) - [Retailer-Collaborative Fall Streetwear](https://www.trendhunter.com/trends/stssy-4.md) - [Anime-Inspired Fashion Collections](https://www.trendhunter.com/trends/animeinspired-fashion-collection.md) - [Sophisticated Technical Fall Fashion](https://www.trendhunter.com/trends/kaptain-sunshine-1.md) - [Performance-Driven Fashion Capsules](https://www.trendhunter.com/trends/fallwinter-2024-collection.md)