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# Paint-Splattered Branded Workwear
mindseeker and Dickies Join Forces on a Relaxed Capsule

By Amy Duong | Published 2021-01-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mindseeker-and-dickies
References: [hypebeast](https://hypebeast.com/2021/1/mindseeker-dickies-capsule-collection-release-info)

mindseeker and [Dickies](https://www.trendhunter.com/trends/schott-1) work in collaboration on a collection of [traditional workwear silhouettes](https://www.trendhunter.com/trends/beams-plus-spring). The pieces are true to both contributing efforts, delivering familiar looks that are relaxed. mindseeker also adds some of its own silhouettes to the capsule as well, made with the heavyweight canvas fabric.

The most notable piece is the hooded utility jacket that is adorned in button enclosed pockets and complete with a fishtail at the back. It is offered in two tonal combinations and a more muted black option. The jacket is detailed with branding badges and paint splattered accents to nail in the workwear aesthetic. Additionally, the capsule also features functional designs such as the work shirt and the work jacket.

Image Credit: Mindseeker

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 6% | Activity: 1% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Branded Workwear Collaboration:** Opportunity for companies to partner with workwear brands and create unique, branded pieces for their employees or customers.
- **Relaxed Workwear Silhouettes:** Potential for workwear brands to expand their offerings by creating more comfortable, relaxed styles for the modern worker.
- **Functional Design Features:** Opportunity to innovate within the workwear industry by creating pieces with functional design elements that meet the needs of workers.

### Who This Affects Most

- **Fashion:** Fashion retailers and designers can tap into the workwear trend, partnering with workwear brands to create unique collections.
- **Construction:** Companies within the construction industry can explore more comfortable and functional workwear options for their employees.
- **Manufacturing:** Manufacturing companies can invest in branded workwear as a part of their company image and to create a sense of unity among employees.

## Related on Trend Hunter

- [Concise Collaborative Modern Workwear](https://www.trendhunter.com/trends/schott-1.md)
- [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md)
- [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md)
- [Workwear Capsule Collection](https://www.trendhunter.com/trends/schott-x-dickies.md)
- [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md)
- [Workwear Suit Capsules](https://www.trendhunter.com/trends/tripster-x-dickies.md)
- [Collaboration Retailer Workwear Collections](https://www.trendhunter.com/trends/sheetz-x-dickies-collection.md)
- [Workwear Hybrid Capsules](https://www.trendhunter.com/trends/sacai-x-carhartt-wip.md)
- [Collab Refined Workwear Pants](https://www.trendhunter.com/trends/875-pant.md)
